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Health wearables: Early days

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Health wearables: Early days October 2014 PwC Health Research Institute


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About this report PwC’s HRI, Consumer Intelligence Series and the Entertainment, Media, and Communications (EMC), Technology, Digital, Analytics and Retail & Consumer practices collaborated to better understand consumer attitudes toward wearable technology. – Slide 2 A summer 2014 consumer survey of 1,000 US adults aged 18 and up Focus groups with experts from companies and organizations such as Jawbone and Astro Studios in San Francisco and New York City Social media listening Interviews with industry professionals Health Research Institute Health wearables: Early days 2014


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Health Research Institute Health wearables: Early days 2014 3


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US consumers have not embraced health wearable tech, but they are interested. Health Research Institute Health wearables: Early days 2014 Slide 4


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US consumers have high hopes for wearables. Health Research Institute Health wearables: Early days 2014 Slide 5 Many consumers believe wearables will help us live longer, lose weight and be better athletes.


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Health tops the list of information US consumers want from wearables. Health Research Institute Health wearables: Early days 2014 Slide 6


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Yet, wearable tech is not mainstream in the US. Health Research Institute Health wearables: Early days 2014 Slide 7


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Still, it is growing fast. Slide 8 In 2014, wearable tech companies are projected to ship 7.6 million units within the US, a nearly 200% increase over the year before * Health Research Institute Health wearables: Early days 2014 * IDC, “US Wearable Computing Device, 2014-2018: Forecast and Analysis” March 2014.


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Many consumers are thinking about buying a wearable device. Health Research Institute Health wearables: Early days 2014 Slide 9 A significant number of US consumers say they are considering purchasing one in the next 12 months.


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Though a significant number remain disinterested. Health Research Institute Health wearables: Early days 2014 Slide 10 Percentage of US consumers who said they did not think they would use each type of wearable technology.


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Most – but not all – US consumers are not willing to pay much for wearable devices. Health Research Institute Health wearables: Early days 2014 Slide 11


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More than 60% of consumers are willing to use a wearable if it was free. Or better than free. Health Research Institute Health wearables: Early days 2014 Slide 12


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Enterprise will play a major role in subsidizing and mainstreaming devices Health Research Institute Health wearables: Early days 2014 Slide 13 Consumers are far more willing to adopt wearable technology if an institution pays for it. Employer pays Consumer pays $100


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Millennials are especially eager to adopt if someone else pays. Health Research Institute Health wearables: Early days 2014 Slide 14 Millennials are 2x more likely than people aged 35+ to be willing to adopt a wearable if a health insurance company pays for it. 52% of millennials said they would be strongly motivated to use a device if it has apps or features that reward those who frequently use it with monetary rewards.


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Simple social strategies might not work well for health wearables. Privacy also remains a concern. Health Research Institute Health wearables: Early days 2014 Slide 15


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US consumers do not want to share wearable health data with friends and family. Health Research Institute Health wearables: Early days 2014 Slide 16


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Healthcare tops list of entities trusted with wearable tech data. Health Research Institute Health wearables: Early days 2014 Slide 17 Primary care doctor Health insurance company Hospital Tech company Banks 1 2 3 4 5


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Recommendations Health Research Institute Health wearables: Early days 2014 Slide 18


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Six pillars of wearable tech and app design Health Research Institute Health wearables: Early days 2014 Slide 19


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Recommendations Health Research Institute Health wearables: Early days 2014 Slide 20


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Questions? Health Research Institute Health wearables: Early days 2014 Slide 21


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For more information www.pwc.com/hri www.pwc.com/us/healthcare-new-entrants Vaughn Kauffman Principal, Global New Entrants Leader US Health Industries (216) 875-5817 Vaughn.a.kauffman@us.pwc.com Ceci Connolly Managing Director Health Research Institute (202) 312-7910 Ceci.connolly@us.pwc.com Slide 22 Paul D’Alessandro Principal US Health Industries (312) 298 6810 Paul.dalessandro@us.pwc.com Kelly Barnes Partner, Health Industries Leader US Health Industries (214) 754 5172 Kelly.a.barnes@us.pwc.com © 2014 PwC. All rights reserved. Not for further distribution without the permission of PwC. "PwC" refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm's professional judgment or bind another member firm or PwCIL in any way.


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