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BMW WELCOMES.

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BMW WELCOMES. What to ‘wear’ at the Brussels Motor show. #WearableBMWi www.bmw.be/i3 www.bmw.be/salon


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Agenda. 20u30: Welcome. 20h35: Tanguy De Lestre, Agoria. 20h50: Christophe Dejaeghere, Samsung. 21h00: BMW i3 & practicalities. 21h10: Live demo at the BMW i3. 21h30: Q&A + informal drink at the MINI Connected Lounge. #WearableBMWi


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BMW is experimenting with wearables. Specific consumer apps for Samsung and Apple smart watches for BMW i3 and BMW i8 from 2014 onwards. Google Glass in a production environment from 2014 onwards. Augmented reality helmet for Ralf Schumacher in 2006. Head-up display in cars from 2004 onwards. #WearableBMWi


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Speaker 1 : Tanguy de lestre. Agoria. Business Development Manager. @tdelestre. “Wearables: the next step in mobile technology”. #WearableBMWi


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Tanguy De Lestre @tdelestre @appalliancebe @momobxl 5 WEARABLE TECH UPDATE 2015


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LET ME INTRODUCE YOU TO


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Steve Tan Kreyos


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Don’t be a Glasshole


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Mark Parker NIKE


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Lessons learned 2014 No public acceptance on obstrusive facial wearables like Google Glass Smartphone remains the centre of the connected life Unique selling proposition of wearables to be proved


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Timeline


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2014 Apple Watch


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2014 : LG lifeband Fitness tracker Altitude Steps Calories Links to smartphone


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2013 GOOGLE GLASS + companion to Android smartphone


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2013: PEBBLE SMARTWATCH PAIRS WITH PHONE + APPS


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2009: FITBIT AND FITNESS TRACKERS


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2004: OAKLEY MP3 SUNGLASS AND BUILT IN MP3 PLAYER


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2001: TIMEX INTERNET MESSENGER WATCH CHECK MAIL, TAKE NOTES, RECEIVE STOCK QUOTES,…


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2000: MOBILE BLUETOOTH EARPIECE PEOPLE TALKING TO THEMSELVES CRAZY LOOK


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1992: L.A. GEAR LIGHT UP SHOES: WALKING AND LIGHTS FIRST TECH DRIVEN CLOTHING


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1975: CALCULATOR WATCH WATCH AND STYLUS NERD CALCULATOR WATCH. 


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1946 DICK TRACY TWO WAY WRIST CHAT RADIO


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1266 EYEGLASSES: CORRECTIVE LENSES ASSOCIATED TO READING AND MONKS: PRESTIGE


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BACK TO BASICS WEARABLES = SENSORS


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AWARE IN THE AGE OF SMARTPHONE


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“WHERE TO WEAR A WEARABLE?” EYE HEAD CLOTHING WRIST NECK


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EYE LENS EXAMPLE


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HEAD OCULUS RIFT / VR SAMSUNG SKULLY HELMET


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VIRTUAL REALITY HEADSET OCULUS RIFT


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CLOTHING SENSOREE MOOD LECHAL SHOES


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http://www.flickr.com/photos/sensoree/ SENSOREE MOOD


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Lechal GPS shoes for the blind happtic feedback mood


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WRIST: SMART BANDS SMART WATCH


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SMART BANDS – JAWBONE


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SMART BAND – MICROSOFT BAND Geo-ICT / UAV


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WATCH: SAMSUNG GEAR


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NECKLACE SWAROVSKI GEAR CIRCLE


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TO CONCLUDE: OUTLOOK 2015 TRENDS AND CES 2015 LAS VEGAS CONSUMER ELECTRONICS SHOW UPDATE


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THE FITNESS TRACKERS SPLIT MARKET


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THE WEARABLE FUTURE SPLIT Non obtrusive: Clothes Wrists Contact lenses Complete immersive: VR virtual reality


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Speaker 2 : Christophe Dejaeghere, samsung. Samsung. Business Development Manager Accessories and Wearables. @SamsungBelgique @SamsungBelgie. “The smart watch in practice”. #WearableBMWi


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Evolution of Mobile experience Samsung Gear S Christophe Dejaeghere - 19/01/2015


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DESIGN New Design NEW CURVED SCREEN, LARGER SCREEN INTERCHANGEABLE STRAP DESIGN PREMIUM PLATINUM PLATING


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Masculine Feminine Sporty DESIGN Stylish Clock Faces LUXURY CLASSIC UNIQUE POP PATTERN DIGITAL


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ADVANCED WEARABLE COMMUNICATOR 3G & Wi-Fi Mode Bluetooth connect Paired with smartphone using Bluetooth Emphasize usability without phone


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ADVANCED WEARABLE COMMUNICATOR Messaging GEAR QWERTY QWERTY 3X4 Voice Recognition


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Enhanced Pedometer NORMAL STEP INACTIVE TIME HEALTHY PACE PERSONAL FITNESS MONITOR


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Coaching & Feedback PERSONAL FITNESS MONITOR COACHING & FEEDBACK


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PERSONAL FITNESS MONITOR Smarter Sensors More improved location accuracy Track every beat UV SENSOR GPS & Barometer HRM


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* Designed for pedestrians only ADVANCED SMART FEATURES Turn by Turn Navigation* Car finder


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Fast Voice Commands “HI GEAR” “OPEN MUSIC” “CHECK SCHEDULE” ADVANCED SMART FEATURES Hi Gear! Pick me up


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ADVANCED SMART FEATURES Power Saving Mode POWER SAVING MODE


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ADVANCED SMART FEATURES A rich ecosystem with exclusive 3rd Party Apps helps you expand your Gear’s capabilities to make it a truly smart companion The BMW i remote app has been redesigned to work for Gear S Gear S comes pre-loaded with many more apps, including Flipboard, Facebook and more! 3rd Party Apps Literally in the palm of your hand.


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ADVANCED SMART FEATURES The BMW i remote app has been redesigned to work for Gear S 3rd Party Apps Literally in the palm of your hand.


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BMW i3. #WearableBMWi


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BMW i3. 100% electric vehicle. #WearableBMWi


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BMW i3. 100% electric vehicle. Designed with ecology & efficiency in mind. Futuristic design. Carbon fibre passenger cell. #WearableBMWi


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BMW i3. 100% electric vehicle. Designed with ecology & efficiency in mind. Futuristic design. Carbon fibre passenger cell. Renewable interior materials. #WearableBMWi


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BMW i3. 100% electric vehicle. Designed with ecology & efficiency in mind. Futuristic design. Carbon fibre passenger cell. Renewable interior materials. State-of-the-art connectivity. #WearableBMWi


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BMW i3. 100% electric vehicle. Designed with ecology & efficiency in mind. Futuristic design. Carbon fibre passenger cell. Renewable interior materials. State-of-the-art connectivity. Green Car of the Year Award 2015 and many other prices. #WearableBMWi


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BMW i3. 100% electric vehicle. Designed with ecology & efficiency in mind. Futuristic design. Carbon fibre passenger cell. Renewable interior materials. State-of-the-art connectivity. Green Car of the Year Award 2015 and many other prices. >12,000 BMW i3s sold since November 2013 worldwide, >350 in Belgium. #WearableBMWi


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BMW i3. 100% electric vehicle. Designed with ecology & efficiency in mind. Futuristic design. Carbon fibre passenger cell. Renewable interior materials. State-of-the-art connectivity. Green Car of the Year Award 2015 and many other prices. >12,000 BMW i3s sold since November 2013 worldwide, >350 in Belgium. Smart watch integration: now and in the future. #WearableBMWi


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Practicalities. #WearableBMWi Let’s check out its current possibilities. BMW Welcomes. You are welcome at future sessions in the BMW Brand Store.


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Contact. #WearableBMWi www.bmw.be/i3 www.bmw.be/salon Christophe Weerts Sofie Verheyden Pieter De Wit Corporate Communications pieter.de-wit [AT] bmw.be 0476-21 99 20


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