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The Future of Mobile Marketing with Smartphones
Do You Own A Brand?
Are You A Brand Manager?
Are You A Brand Advertiser?
Are You A Entrusted With The Responsibility To Build Brand?
Are Looking To Maintain And Increase Your Brand’s Presence Globally?
If answer is YES for any of these questions
Then you must realize that there is now a continuous move in the way the consumers search for, adopt and discard the brands.
Smartphones catalyse the equation between the buyers and the brands in such a variety of energizing way
Before the shift completes, there is time to assess how your brand fits in.
Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones.
CONTENTS: Understanding the Smartphone Power Cash on the ‘Mobile-only’ Audiences Extending it Offline
Understanding The Smartphone Power
Smartphones are gadgets with astounding sets of functions, features and tools. More than that, these are the round-the-clock access channels for the brands to achieve their objectives.
Here are important takeaways: You can bolster the smartphone features like cameras and scanners with data as mobile tags (QR codes and MS codes) about your brands which the consumers could refer to anytime of time. You may add advantages to their kitties by invading their Mobile Apps with reward programs and discount offers.
As a powerful brand, you can keep your objectives readily available by conveying your offers at any time and at any place. For doing it all, you won't have to need to ask your objectives to go out from their way. Their routine smartphone utilization is sufficient for it.
Cash on the ‘Mobile-only’ Audiences
There exist tremendous rates of targets and supporters who utilize just smartphones and no desktops or laptops. A significant number of them don't even watch TVs as the smartphones turn into their definitive wellspring of entertainment. These are known as the ‘MOBILE-ONLY’ groups of onlookers and you must consider it important how their population is swelling up.
Understand the way that these audiences are advantageously giving a miss to your extensive brand promotions on different mediums. You must receive cell phone based Marketing campaigns to snatch their attention Mobile
Extending It Offline
Brands are as of now exploiting advantage smartphones to target audiences of people wandering around their physical stores and areas with the assistance of geo-targeting and geo-fencing. Not just that, customers can be urged to appreciate the in- store advantages of conveying these gadgets to the brand stores.
Here are few examples: A customer utilizes your taxi brand consistently and you add loyalty reward points to his or her phone. You integrate QR codes and other mobile tags on fliers, banners, stickers as well as business cards. The targets capture them with cameras and scan them to enjoy the great offers from your brand.
A consumer is standing in your store and in front of a product shelf. Your product packages and labels must have 2D barcodes, hang tags or QR codes that he or she would immediately scan to find more information about the products and your brand.
Smartphones permit the brands to get an understanding of their customer behaviours, beyond their gender information. Things like where do they live, how would they shop, what are their preferences and what are their shopping budgets plans could be now at your fingertips, thanks to the data available through these devices.
Don’t wait any further and use these excellent data pieces to take full-fledged advantage of smartphone Digital Marketing.
Mind-Blowing Stats On Future Of Mobile Marketing: http://bit.ly/1LkHMzx
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