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Mobile Shopping & In-Store Payment Bernard Wilmet

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Mobile Shopping & In-Store Payment Bernard Wilmet


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2 Positioning “ ”


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3 Call 2 Action Interest Free Product Buy Product reBuy Product Couponing Fidelity Hub


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4 Eco-System Advertisers Media Consumers Digital Fid’s Mobile Couponing Fulfilment Delivery Mobile Payment Data Mining Close Loop National (GS1) Digital Fidelity Cards Data flow MF ? Advert. Automated ordering & delivery process Payment System Integration In-Store payment E-Meal Voucher Profiling targeting


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Mobile Couponing Pull Couponing: Digitalization of traditional couponing by scanning QR/Barcodes from traditional media support Push Couponing: Digital couponing pushed into Monify App based on: Profiling Geo-Loc Phase 1 – Closed Loop Couponing Phase 2 – National Couponing (GS1)


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Digital Fid’s Fidelity Card Digitalization: Monify enables consumer to digitalize & gather all his fidelity cards. The cards will be readable at the Cash Register Fidelity Program Gateway: Monify can be a gateway between the Fidelity Program/platform & the purchase Product/Service Purchase Fidelity Mecanism API Fidelity Platform


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Mobile Payment Outdoor payment: Thanks to Monify App consumer can order/pay product through the scan of QR Codes In-Store payment: Monify enables consumer to pay at the PoS by simply scanning a QR code at the Cash-Out All payments means (incl. e-Meal Voucher) will be accessible via the consumer’s wallet Payment Wallet Monify intends to improve the mobile payment experience through flexibility, simplicity & convenience “ ” Payment CONFIRM Choose your Wallet


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In-Store payment via a wide range of technologies: QR Code iBeacon Phone N° OCR Technology Mobile In-Store Payment


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Fulfilment & Delivery Fulfilment: Monify integrates the Picking & Packing platform of bpost Delivery: Monify enables Partners to track the delivery of the goods Product Order Goods Physical delivery & storage API Bpost Fulfilment & Delivery Delivery at Customer + Reporting Delivery Choose Delivery


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Customer Data Enrichment: each manipulation of Monify will generates consumer’s data to enrich his profiling for targeted actions (couponing, reward, promo) Bisnode Cross-Matching: extra data’s will be cross-matched with the consumer’s profiling (socio-Demographic layer: job, children, revenue…) Data Mining Cust. Data Customer’s behavior via Monify Geoloc DB Partner


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11 Technologies QR Code Scan How to use it ? Scan the QR Code with the embedded scanner in Monify What for ? Offer a free product/Sampling, Sell paying product, Offer couponing Barcode Scan How to use it ? Scan the Barcode with the embedded scanner in Monify What for ? Offer couponing Push Notification How to use it ? Push in the App based on profiling What for ? Push Free Product/Sampling, paying product, couponing or new Gift Interactivity with TV/Radio (2nd Screen technology) How to use it ? Scan the Barcode with the embedded scanner in Monify What for Offer a free product/Sampling, Sell paying product, Offer couponing Interactivity with Geoloc Positioning How to use it ? Push in the App based on Geoloc What for ? Offer a free product/Sampling, Sell paying product, Offer couponing Display Character Recognition How to use it ? Scan the Cash Register display with the embedded scanner in Monify What for ? Enable Quick & Easy Mobile In-Store Payment


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Q&A Bernard Wilmet Email: bw@monify.be Tel: +32 477 4246 26 Thank You


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