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Mobile Revolution:

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Mobile Revolution: Are you on the guest list?


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#DxMASummit @MatthewDR Follow the Golden Rule of Twitter Phone Friendly


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Matthew Donegan-Ryan Director of Mobile Strategy, CrowdCompass by Cvent


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Relation to Diagnostics?


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1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR


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It’s an app attack!


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Source: Gartner


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Global app usage grew 115% in 2013


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102 billion Apps downloaded in 2013 (By 2016, Gartner estimates that there will be more than 300 billion apps downloaded annually) 2009 2010 2011 2012 2013


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Checking email Social networking Navigation Games Videos / photos IDC


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Source: ShoreTelSky Source: ShoreTelSky Source: ShoreTelSky Source: ShoreTelSky Source: ShoreTelSky Being productive is going mobile


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eMarketer  Mobile apps Mobile web vs. Year 2013 85% 15% People prefer mobile apps


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The Telegraph


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95% of marketers use smart devices


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Mobile is still new


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Everyone is using smart devices


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And having more fun


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Time on mobile has nearly eclipsed TV Source: Flurry, 2013


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1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR


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Money on my mind


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Is mobile marketing worth it?


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Digital Ads will overtake traditional ads in 2015 Source: MarketingCharts.com 2011 2012 2013 2014 2015 2016


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In-app advertising increases… Brand awareness Brand favorability Purchase intent …2x higher than general mobile advertising


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Investing is Valuable


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Increase your marketing ROI


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Send timely and relevant notifications Keep them updated and informed Get them excited to engage Leverage Push


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Expect no second chances


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Gain more insight


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Cut back on printing costs


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Create a more sustainable image that engages your audience


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1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR


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Nobody likes me


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We want a social experience


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Mobile daily active users hit 469 million on average for June 2013 Mobile-only user count grew from 189 in Q1 to 219 million Q2 last year.  Facebook


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Sixty percent of the 200 million active users log in via a mobile device at least once every month. Twitter


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Share relevant content that’s unique to your experience


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Be a part of the social conversation Leverage mobile apps to create connections


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Make your brand more popular Follow


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1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR


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We’ve come a long way since pong


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Use gamification to drive interaction


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Incentivize – Your app should be fun!


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Engage – Encourage users to take action


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Recognize – Make it memorable


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Reward – We love to win!


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1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR


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Go native or go home


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“The biggest mistake we made as a company was betting too much on web (HTML5) as opposed to native.” -Mark Zuckerberg CEO, Facebook


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What’s the difference? Native apps… Live on device Work offline Integrate device features (camera, GPS, and contacts) Provide a snappier experience Push notifications


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The major players prefer native


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Cvent has 200 app developers 1/3 Android 1/3 Apple 1/3 Web


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The user experience is important


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Better for security


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Deliver a better performance on all devices


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It’s an app attack! Money on my mind Nobody likes me We’ve come a long way since pong Psychic powers Go native or go home One-stop- shop Location, location, location @MatthewDR


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One-stop-shop


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36% of marketers surveyed used digital marketing point solutions that were not well integrated or unified Forrester Research


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Marketers who follow this path will fail to drive the digital marketing performance they expect


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Align single point solutions to provide a consistent client experience


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Enterprises adopting the platform approach are seen as closest to best-in-class Aberdeen Group


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Meet all of your needs with one platform


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1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR


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Psychic powers


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What was the first phone with iTunes?


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Are Google glasses a totally new innovation?


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#DxMASummit 2015? 2016?


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82% of people like reading content from brands when it’s relevant Content Marketing Association


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Deliver relevant content to users


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94% of marketers surveyed stated that personalization is critical to current and future success eConsultancy


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But fewer than 15% of businesses implement personalization on mobile eConsultancy


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It’s an app attack! Money on my mind Nobody likes me We’ve come a long way since pong Psychic powers Go native or go home One-stop- shop Location, location, location @MatthewDR


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Location, location, location!


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Facebook, Google, Yelp, Instagram, Twitter, and other popular apps use location-enabled features to boost engagement Business Insider


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Why stand in line?


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94% of smartphone owners search for local information Business Insider


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Why waste time searching?


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89% of consumers want some sort of personalized mobile communications from brands and retailers Vibes


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Use location and context to make things easier and better


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Don’t “advertaze” with only proximity


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1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR


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Thank you!


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