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Mobile is the must-have while shopping Me and my mobile are great team in-store. Every time I need to know something, I am able to go straight to my phone to get the answer. I don’t know what I would would do without it!” Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014. Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013. 94%


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And, they are using it for shopping-related activities My phone kept me informed while I was shopping and saved me when trying to make the right decision.” Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014. Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013.


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Shoppers relish the sense of adventure that comes from discovering something new & finding a great deal in-store I was excited to find a promotion giving us an additional 20% off a TV we were looking at in-store.” Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014. Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013.


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66% Of consumers spend less than one hour researching before entering the store Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014. Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013.


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Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014. Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013. Mobile gives marketers multiple opportunities to influence decisions & point-of-purchase


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Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014. Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013. 4x While shopping in-store people use Facebook 4 times more frequently than any other app or search


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Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014. Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013. Marketers that help shoppers “discover” in-store are positioned to influence purchase decisions I signed up for a lot of emails and liked several retailers on Facebook so that I would get notices about sales or discounts and be able order or pick-up items as soon as the deals were available.”


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