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The Role of Mobile in 2014

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1. Mobile Connects Us To Each Other For the first time there are more mobiles than desktops 80% look at their mobile first thing and last thing The Role of Mobile in 2014


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The Role of Mobile in 2014 Mobile is the only media sector that is growing


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1. Mobile Connects Us To Each Other For the first time there are more mobiles than desktops 80% look at their mobile first thing and last thing 75 billion mobile devices by 2020 The Role of Mobile in 2014 Mobile is the only media sector that is growing


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The Role of Mobile in 2014 2. Mobile Connects Us To The World Around Us The Internet of Things- the interconnection of day to day devices Smart cities use the IoT to streamline services and become more efficient The IoT can work on a personal, individual level


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The Role of Mobile in 2014 The Internet of Things- Interconnection of devices Smart cities use the IoT to streamline services and become more efficient The IoT also works on a personal, individual level Wearable technology, on the edge of adoption Connected Car could integrate into the IoT


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3. Mobile Connects Us To Businesses and Brands iBeacon Technology -Bluetooth Low Energy There’s a fine line to tread between utility and privacy The Role of Mobile in 2014 Marketers can leverage huge amounts of data from mobile


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The Role of Mobile in 2014 The role of mobile in 2014 is to connect us: We are mobile first, this is how business have to reach consumers The more we become connected the more ways marketers can reach us Mobile gives businesses more innovative ways to reach consumers


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0161 850 1325 @apadmi matth@apadmi.com www.apadmi.com


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