If you like this presentation – show it...
LIQUID CREATIVITY 2014 MOBILE STRATEGIES ChristianGeissendoerfer, YOOSE
READY TO START YOUR MOBILE CAMPAIGN?
Audience Location Device/Sizes Operating System Duration/Timing YOUR?
6. User Journey 7. Creatives 8. Call to action 9. Multi-Channel 10. Budget YOUR?
A FLUID MOBILE MARKETING CHECKLIST More tips?
MORE? 11*. TIPS Integrate a mobile–first strategy as a part of entire 360 campaign Understand changing user behaviors and context with mobile devices GO Programmatic Go RTB Mobile Optimized and Responsive Design Screen Size Matters Personalization – User ID/CRM Branding or user acquisition?
MORE? 12*. TIPS MOBILE OPTIMISED LOCAL CONTENT KEEP IT QUICK ACCESS TO ALL DEVICES DECIDE ON FORMATS MAKE CONVERSION EASY EASY NAVIGATION SEAMLES WITH CURRENT SITE VALUE AND TRUST HAVE BUSINESS-DRIVING FEATURES
CAMPAIGN EXAMPLE CAMPAIGN OBJECTIVE Drive footfalls to participating merchant outlets during the Great Singapore Sale Strengthen Mastercard’s ‘Priceless’ brand theme Complement the multi-channel campaign on the mobile medium JUNE - JULY ’13 Standard Banner SG Orchard, Sentosa, Bugis, Haji Lane Delivered over 1.1MM views
CAMPAIGN EXAMPLE SEP - OCT’13 Rich Media Banner UK CAMPAIGN OBJECTIVE Target over 400 Premier League, UK-based Champions League Games & England’s World Cup Qualifiers Rich Media Campaign with dynamic content Specific Time targeting Across All UK Stadiums Over 150 matches Over3.6M Views
Location-based targeting to a mobile device is the ‘holy grail’ of advertising WPP Chairman Sir Martin Sorrell
MORE? 12*. Trends Digital OOH Progressive Screening Audio Marketing 020 Service Rich Media Takes the Lead Augmented Reality It’s an app world