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THE TRUTH TO DEVELOPING & LAUNCHING AN APP THAT SELLS www.BHCLMerchantBankers.com

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THE TRUTH TO DEVELOPING & LAUNCHING AN APP THAT SELLS www.BHCLMerchantBankers.com


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SO YOU HAVE A GREAT IDEA FOR A MOBILE APP THAT WILL DRIVE THE WORLD INTO FRENZY BUT YOU DO NOT KNOW WHERE TO BEGIN. A GREAT IDEA IS ONLY 10% OF THE EQUATION. COMMITMENT, AND EXECUTION AND DELIVERY IS THE REMAINING 90%.


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WHY?


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BEACUASE ASPIRING ENTREPRENEURS HAVE BRILLIANT IDEAS EVERY DAY. IN ORDER FOR YOU TO MAKE IT TO THE FINISH LINE OF THE TECH WORLD YOU MUST HAVE TENACITY, COMMITMENT, FORESIGHT, THICK-SKIN AND UN-WAVERING FAITH IN YOURSELF AND YOUR IDEA.


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DO YOU REALLY HAVE A GOOD IDEA?


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DOES YOUR APP SOLVE A PROBLEM OR MAKE LIFE EASIER?


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HAVE YOU DONE YOUR RESEARCH?


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IDENTIFY YOUR COMPETITON AND WHAT THEY OFFER. SHAPE YOUR IDEA AND ADD IMPROVEMENTS TO EXISTING PRODUCTS TO GIVE YOU AN EDGE. CUSTOMER REVIEWS - WHAT THEY LIKE OR DISLIKE?


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ARE YOU THINKING OUTSIDE THE BOX?


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LEAVE NO IDEA UNTURNED. BE CREATIVE. DEFINE YOUR MODEL. LAUNCH IT QUICKLY.


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KNOW YOUR PRODUCT


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HOW IT WORKS BACK AND FRONT END WHAT INFORMATION YOU ARE GOING TO COLLECT? NAVIGATTION & USER FLOW BEHAVIOUR MODEL REVENUE MODEL INQUIRIES AND SUPPORT BE THE AUTHORITY


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DO YOU HAVE A REVENUE MODEL?


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FREE APPS DOMINATE THE MARKET, CREATE A MODEL BEYOND APP STORE PURCHASE. CREATE AN ATTRACTIVE REVENUE MODEL FOR INVESTORS.


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USE VISUALS & MIND MAPS


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USE LOTS OF ILLUSTRATIONS AND MIND MAPS. FORCE YOUR MIND TO THINK CREATIVELY. SEE THE ENTIRE PICTURE FROM A GLOBAL VIEW.


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DOCUMENT EVERYTHING


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KEEP A CLEAR ACCOUNT OF EVERY NOTE, DOCUMENT AND ILLUSTRATION YOU PRODUCE. YOU WILL NEED THIS TO PROTECT YOUR INTELLCECTUAL PROPERTY.


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FEDDBACK, FEEDBACK, FEEDBACK


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GET FEEDBACK FROM A CIRCLE OF ADVISORS. LISTEN AND RESPOND WITH SOLUTIONS. BE OPEN TO CONSTRUCTIVE CRTICISM. SPEAK TO A QUALIFIED CONSULTANT.


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THE WIREFRAME


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DETAILED OPERATING WORKFLOW POINT AND CLICK MODEL OF THE APPLICATION DESIGN FORMATION REFINE BEHAVIOR MODEL USE SUPPORTING DOCUMENTATION


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MONEY TIME


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BANK-ROLLING YOUR OWN APP IS A MISTAKE. DEVELOPMENT IS NOT THE ONLY COST OF DOING BUSINESS. DEPENDING ON IN-APP STORE PURCHASES AS A REVENUE MODEL IS A MISTAKE.


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TO LAUNCH A SUCCESSFUL APP YOU MUST HAVE: A MARKETING BUDGET A LEGAL BUDGET AN ACCOUNTING BUDGET AN ONGOING DEVELOPMENT BUDGET AN OPERATING BUDGET


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BE PREPARED TO MAKE THE TRANSITION FROM BUILDING AN APP TO BUILDING A BUSINESS AROUND THE APP. THERE IS A BIG DIFFERENCE.


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THE PRESENTATION


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TAKE A COMPLEX IDEA AND MAKE IT SIMPLE EXPLAIN WHAT IT DOES IN TEN WORDS OR LESS KNOW NOW THE INTIMATE DETAILS MAKE OTHERS UNDERSTAND THE CONCEPT EASILY


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FOCUS ON MINIMAL VIABLE PRODCUT


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FOCUS ON THE MINIMAL VIABLE PRODUCT - GET YOUR APP INTO THE MARKETPLACE. LAUNCH WITH CORE FEATURES NEW IDEAS AND FEATURES WILL COME- WRITE THEM DOWN FOR PHASE 2, 3…


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CHOOSE DEVELOPER CAREFULLY


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CODING CHOPS DESIGNER EYE DEFINED BENCHMARKS CLEAR COMPLETION DATE CLEAR PAYMENT SCHEDULE COMMUNCATION IS VITAL


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PREPARE FOR LAUNCH


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YOU ARE NEAR THE FINISH LINE. POLISH UP ANY LOOSE ENDS AND PUT THE FINAL TOUCHES ON YOUR APP. ONCE DEVELOPMENT HAS BEEN COMPLETED , CREATE A WEBSITE FOR SUPPORT AND BASIC INFORMATION.


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MARKETING STRATEGY


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“BUILD IT AND THEY WILL COME WILL COME” IS A RECEIPE FOR IMMEDIATE FAILURE. A MARKETING STRATEGY REQUIRES PLANNING AND ADDITIONAL RESEARCH TO BE EXECUTED PROPERLY.


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MARKETING CHANNELS SOCIAL MEDIA EMAIL BROADCASTING MEDIA BUYS AFFILIATE NETWORKS BANNER SYNDICATIONS PAY-PER-CLICK ADVERTISING


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LAUNCH PHASE ONE


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FOCUS ON CUSTOMER FEEDBACK AND RESPONSE TECHNICAL SUPPORT DELEGATE TASKS


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MULTI-PHASE FINANCE


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YOU WILL REQUIRE ADDITIONAL CAPITAL. PROVE YOUR MODEL, KEEP THE BOOKS ORGANIZED, AND GAIN TRACTION TO SECURE ADDITIONAL ROUNDS OF FUNDING. WITH EVERY ROUND OF MONIES RAISED, THE APP BECOMES MORE VALUABLE PREPARING YOU FOR THE PROMISE LAND – THE ACQUISITION.


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ACQUSITION


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YOU APP IS GROWING LIKE WILDFIRE, REVENUES ARE INCREASING AND YOUR USER BASE IS GROWING BY THE MINUTE. HERE COME THE OFFERS TO BUY. THERE ARE NUMEROUS STRATEGIES WHEN IT COMES TO CONSIDERING AN ACQUISITION AND YOU WILL WANT A TEAM OF EXPERIENCE ADVISORS TO GUIDE YOU THROUGH THIS PROCESS.


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This presentation was prepared by George Lovato Jr., Principal of BH Capital Ltd. and BHCL Merchant Bankers. Contact Information Office: 505-265-5123 Address: 2527 Virginia St NE STE F Albuquerque NM, 87110 Website: http://www.bhclmerchantbankers.com/#!technology/c294 Just Ask George webcast: https://www.youtube.com/user/BHCapitalLTD Linkedin: www.linkedin.com/in/georgelovatojr/


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