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The Business Model of Bank of America

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The Business Model of Bank of America


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Traditional Bank $23.8 billion1 Bank of America operates three businesses, the largest of which is a traditional bank that accepts deposits and makes loans. 1. All revenue figures relate to the first six months of 2015.


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Traditional Bank $23.8 billion Most of the traditional bank’s earnings come from serving consumers, who account for 72% of its revenue.


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Traditional Bank $23.8 billion The other 28% comes from serving commercial customers.


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Traditional Bank $23.8 billion Investment Bank $10.5 billion Bank of America’s investment bank is its second-largest business, accounting for $10.5 billion in net revenue through the first six months of 2015.


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Traditional Bank $23.8 billion Investment Bank $10.5 billion The plurality of B of A’s investment banking revenue, or 36%, comes from trading debt and equity securities.


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Advisory & Underwriting 28% Traditional Bank $23.8 billion Investment Bank $10.5 billion The next largest share stems from advising businesses on mergers and acquisitions, and from underwriting stock and bond sales.


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Advisory & Underwriting 28% Traditional Bank $23.8 billion Investment Bank $10.5 billion Prime Brokerage 11% 11% of investment banking revenue comes from B of A’s prime brokerage, which offers trading-related services to institutional investors such as hedge funds and PE firms.


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Advisory & Underwriting 28% Traditional Bank $23.8 billion Investment Bank $10.5 billion Prime Brokerage 11% The remaining 25% derives from net interest income and other ancillary activities.


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Advisory & Underwriting 28% Traditional Bank $23.8 billion Asset/Wealth Management $9.1 billion Investment Bank $10.5 billion Prime Brokerage 11% Bank of America’s third main business line is an asset and wealth manager, accounting for revenue of $9.1 billion in the first and second quarters of 2015.


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Advisory & Underwriting 28% Traditional Bank $23.8 billion Asset/Wealth Management $9.1 billion Investment Bank $10.5 billion Prime Brokerage 11% Merrill Lynch’s “thundering herd” of financial advisors generates the lion’s share, or 83%, of the unit’s revenue by serving America’s mass affluent (net worth > $250k).


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U.S. Trust 17% Advisory & Underwriting 28% Traditional Bank $23.8 billion Asset/Wealth Management $9.1 billion Investment Bank $10.5 billion Prime Brokerage 11% The remaining 17% comes from U.S. Trust, a subsidiary serving high net worth and ultra high net worth clients.


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U.S. Trust 17% Advisory & Underwriting 28% Traditional Bank $23.8 billion Asset/Wealth Management $9.1 billion Investment Bank $10.5 billion Prime Brokerage 11% Looking for more content like this? Simply click here now for The Motley Fool’s latest free report, covering the $19 billion industry that could destroy the Internet.


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