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Top M-Wallet Brands on
Social Media (India)
17th June – 16th July, 2015
www.simplify360.com
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HIGHLIGHTS:
•
•
•
•
•
•
PayTM tops the Buzz chart. It has 68% share of buzz. The
second largest buzz creating M-Wallet is Mobikwik.
PayTM performed the best on Facebook. It has the highest
engagement per day , but it did not do exceptionally well on
Twitter.
Mobikwik plays it smart on Twitter It has highest
engagement per day with relatively low number of tweets as
compared to all the brands. It has 158 engagements per day
on posting 7 tweets per day. It uses hashtags frequently.
PayMate and Citrus weakest players They perform poorly in
all departments
M-Wallet players mostly uses images to interact with
customers On Facebook while on Twitter they amalgam
pictures with links
Only Mobikwik, PayUMoney and Citrus have dedicated
customer care handles running Mobikwik has reported
highest number of queries in a given time period and have
replied to 86% of them. PayUmoney also managed to
respond to 86% of grievances. Citrus had highest response
rate.
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MOST SOCIAL M-Wallets (INDIA)
Rank Company name
SSI SCORE
(June’15)
1
100
2
MobiKwik
80
3
Payumoney
52
4
Oxigen
44
5
CitrusPay
21
6
SSI refers to Simplify360 Social Index.
Paytm
Paymate
3
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Facebook Fans Vs Twitter Followers
M-Wallet companies have much stronger following on Facebook than on Twitter
1,000,000
500,000
0
905,704
500,000
50,700
751,171
49,912
107,624
21,268
101,045
21,976
68,135
400
11,954 1,165
Fans and followers as on 12:30PM, 17th July
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PAYTM HAS THE HIGHEST SHARE OF VOICE
MobiKwik is second at 19.6%
Oxigen, 5.48%
CitrusPay, 0.72%
Paymate, 0.03%
Payumoney,
5.39%
MobiKwik,
19.49%
Paytm, 68.90%
Paytm
MobiKwik
Payumoney
Oxigen
CitrusPay
Paymate
Share of mentions of brands on Social Media(@mentions+ brand mentions+ FB Comments ), 17th June – 16th July
www.simplify360.com
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How are the brands engaging on Facebook?
Engagement (Likes + Comments + Shares)
Publishing and Engagement
14,000
(2, 12,556 )
12,000
10,000
•
8,000
6,000
•
4,000
•
2,000
(0, 0 )
-
(1, 553 )
(0, 4 )
0
1
Day Wise Post Count
1
(2, 274 )
(1, 25 )
2
2
3
•
PayTM tops the charts with 2 posts
per day and 12.5K interactions
everyday.
PayMate and Citrus performing
poorly in this department.
Oxigen and Mobikwik performed
decently.
M-Wallet Brands distribute the
posts over the entire week.
Posts Per Day
35
30
25
20
15
10
5
0
Mon
Tue
Wed
Thu
Fri
Sat
Sun
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How Brands Engage on Facebook Contd…
M-Wallet Brands use images frequently as their Facebook content.
Types of Posts
Status
3%
VidoesOffers
2% 2%
Links
4%
Pictures
89%
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How Brands Engage on Facebook Contd…
Oxigen Wallet most actively used hashtags followed by PayUMoney
Hashtag Usage by Brands
#OxigenWallet
20
By Oxigen
#DadKiDaat
7
By Oxigen
#BenefitsofPayumoney
5
#OxigenProteas
5
#PaytmWallet
5
By PayUMoney
By Oxigen
By Paytm
#ThatsNotWhatIOrdered
3
By PayUMoney
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How are the brands engaging on Twitter?
Publishing and Engagement
180
(7, 158)
Engagement (Retweets+Favorited)
160
140
120
•
100
80
•
60
(4, 37)
40
(12, 29)
(19, 18)
20
•
(0, 0)
(6, 4)
0
0
5
Day Wise Post Count
10
15
20
Tweets Per Day
•
350
300
250
200
150
100
50
0
Mon
Tue
•
Wed
Thu
Fri
Sat
Mobikwik earns the most attention
of the fans with tweets as little as 7
per day.
PayMate and Citrus performing
poorly in this department.
PayTm is getting fair amount of
interactions everyday.
Oxigen and PayUMoney tweeted
most frequently but couldn’t earn
much interactions.
Tweets come out on weekdays
mostly.
Sun
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How Brands Engage on Twitter Contd…
Pictures are the most shared content on Twitter by all the Brands followed by
combination of Link and Picture.
Types of Posts
Text
18%
Picture
30%
Link and Picture
13%
Links
39%
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How Brands Engage on Twitter Contd…
Oxigen Wallet used hashtag most frequently, while Mobikwik came up with
most creative hashtags.
Hashtag Usage by Brands
#PayUmoney
111
By PayUMoney
#DadKiDaat
102
By Oxigen
#OxigenWallet
34
By Oxigen
#CitrusCube
By Citrus
#KwikGuess
By MobiKwik
#KwikSurpriseForDad
By Mobikwik
31
29
26
www.simplify360.com
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Analysis of Customer Care Twitter Handles
Only Mobikwik, PayUMoney and Citrus have dedicated customer care handles running.
Mobikwik has reported highest number of queries in a given time period and have replied to 86% of
them.
PayUmoney also managed to respond to 86% of grievances.
Citrus received just 8 queries and responded to all of them maintaining 100% response rate.
@MobiKwikSWAT
@PayUmoneyCare
81
13
12 2
Replied
@CitrusCare
Unattended
8 0
• First 150 mentions for each brands have been considered for identification of queries and responses.
• Only customer care handles were taken into account while the analysis.
• Private Messages has not been considered for analysis.
www.simplify360.com
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Methodology
Simplify360’s proprietary listening tool is used for collecting the data and counting the
number of mentions for each company.
The parameters considered for Twitter and Facebook were also gathered through
Simplify360. For brands having multiple Twitter profiles their main official account is
taken into consideration.
Total 6 brands were considered in the analysis.
Geography considered: India
Period of analysis: June 17 to July 16, 2015
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Simplify360 – The Leader of Social Business Intelligence
Most admired brand for Social Media Research on Slideshare
Top 10 Product Technology Company by TechSparks 2010
Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
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Social Business
Intelligence
Simplify360 is the leading social business intelligence firm.
Offerings include:
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
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Leaders use Simplify360
Clients
Partners
Worldwide
Brazil and LatAM
USA
Singapore & India
Saudi Arabia
Worldwide
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THANK YOU
CONNECT WITH US
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