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UX DESIGN THAT CREATES A BRANDING EXPERIENCE FOR FINANCIAL COMPANIES

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Create A Design That Sells Itself! UX DESIGN THAT CREATES A BRANDING EXPERIENCE FOR FINANCIAL COMPANIES


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“People Ignore Designs which Ignore People” - Frank Chimero


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Ever thought why some games fascinate you? Or why you chose an iPhone over other brands?


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The science behind this pleasure is known as UX or User Experience.


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Designers carefully create the user interface to provide customers with the best possible user experience.


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“Design is not an art. It is about crafting solutions to real issues.” - Mark Boulton


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Let’s take a closer look at the UX design of some popular financial companies


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Amerisave Mortgage Financial company


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The Blackstone Group Financial company


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J.P. Morgan Financial company


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Cincinnati Financial Corporation Financial company


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Loews Corporation Financial company


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Do you know what is the common thing in these financial firms?


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They provide excellent branding experience!


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What is brand experience? Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments.


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What makes your brand distinct from other brands? Brand Evaluations Brand Involvement Brand Attachment Customer Delight Brand Personality


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Brand experience affects consumer satisfaction and loyalty both directly, and indirectly through brand personality associations.


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If you wish to see your brand ranking, think of how you can provide your users with a distinct brand experience.


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These visual design elements will help you create good UX design


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Stress-Free Navigational Components Make sure your interface and information design is there to guide the user instead of confusing them.


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Design like an Architect Design proper information paths on your website to satisfy user requirements.


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Think like a User Instead of setting goals for your company, do it for your users.


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User Functionality Target your customers’ needs, and see if your design is technically interactive for users.


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Insights through Research Use techno, ethno, psychographics, or any other form of research to get customer insights. The critique will help you in sketching and re-sketching which will validate your design.


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Product Design and Development The basics to keep in mind for development is sketch, scribble, and prototype.


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Optimize the Interactive Design The science of interaction lies in engagement. Involve your user at every step, and talk to them.


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TAKE AWAY Enhance user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product to get maximum user retention.


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Evaluate the ROI of a good user experience and you would know its importance


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Let us help you in providing your users with a better user experience FOR FURTHER ASSISTANCE CLICK HERE Share Your Opinions With Us!


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