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Dispatches from the New Economy: The On-Demand Workforce

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Dispatches from the New Economy: The On-Demand Workforce Intuit & Emergent Research Preview of a comprehensive study to be released starting in 2016


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About the Study Dispatches from the New Economy: The On-Demand Workforce – will be released in 2016. The study will provide a detailed analysis of the demographics, motivations and challenges of workers pursuing on-demand jobs. Companies participating in the study include Uber, Upwork (formerly Elance-oDesk), Wonolo, MBO Partners, OnForce, Work Market, Visually, HourlyNerd and Fiverr, Deliv and Field Nation. Methodology A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.


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About Intuit Inc. Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals. Its flagship products and services include QuickBooks®, Quicken® and TurboTax®, which make it easier to manage small businesses and payroll processing, personal finance, and tax preparation and filing. Mint.com provides a fresh, easy and intelligent way for people to manage their money, while Demandforce® offers marketing and communication tools for small businesses. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. Founded in 1983, Intuit had revenue of $4.5 billion in its fiscal year 2014. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at www.intuit.com. About Emergent Research Emergent Research is a research and consulting firm focused on identifying, analyzing and forecasting the key demographic, social, technology and economic trends and shifts impacting business and society. Emergent Research partners, Steve King and Carolyn Ockels, are co-authors of the Intuit 2020 Report and the Intuit Future of Small Business Report Series.


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