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Music in Advertising
Music has long been an efficient and effective means for triggering moods and communicating non verbally. It is there fore not surprising that music Has become a major component of consumer marketing, both at the point of purchase and in advertising. – Jerome Bruner, 1990
Music increases the memorability of the product in the mind of the consumer.
Music evokes EMOTION
Fun with Friends
Advertising executives know that if They can create catchy jingles and link and emotion to a product then the consumer has an emotional attachment to the product. Likewise they will use popular, classical, folk or country music instead of jingles to tie the memories and feelings we have to a song when selling their product.
Sing with me!
https://www.youtube.com/watch?v=N-i9GXbptog Oscar Meyer https://www.youtube.com/watch?v=rmPRHJd3uHI Coke https://www.youtube.com/watch?v=ib-Qiyklq-Q Dr. Pepper https://www.youtube.com/watch?v=jvCTaccEkMI Alka Seltzer https://www.youtube.com/watch?v=bxjb2UJZ-5I Kit Kat https://www.youtube.com/watch?v=0nkcVz1mad0 Honeycomb https://www.youtube.com/watch?v=RBXJ9gLlYrg 80's Diet Coke https://www.youtube.com/watch?v=FcxzTqOyy_I
Today’s Assignment: Get into groups of 3-4 And write your own jingle.
Jingles must be at least 4 measures long Choose from the following “Products” Captain Flakes (Cereal) Choco-Broc (Candy Bar) Dandergone (Shampoo) Cheeseburger Queen (Fast Food Chain)
For Homework: Find a youtube clip of An ad with a memorable jingle ***clip must be school appropriate*** **clip must have an original jingle NOT A song(that’s next time ?)***