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The Top 10 Principles of Inbound Marketing explained by Dwight Schrutte
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BUYER PERSONA
In order to
delight your customer
you must first
fully understand them
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UNIVERSAL STRATEGY
Inbound Marketing can be used effectively for any company, for any product, and to any buyer persona.
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If you don’t believe you can beat Walmart on price, why do you choose to continue your race to the bottom?
ADDING VALUE
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The goal is not just to get more customers, it’s to delight them and make advocates that promote your brand to the world.
ADVOCATES
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Maybe you will find that trick that will out smart the Google search engines and instantly get you #1
SEO
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A / B TESTING
100% of customers will tell you what they prefer when asked.
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Disrupting me via ads, calls or emails destroys trust and makes you just
seem creepy
SPAM
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Be Genuine.
Letting people know the real you
through your content builds trust.
TRUST
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Inbound leads are 61% less expensive than traditional outbound leads.
COST
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Forget the
puppies and babies. Enough with trying to be cute or sexy.
Just be helpful.
BE HELPFUL
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THE END OF
INTERUPUTION MARKETING
