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The Top 10 Principles ofInbound Marketing explained by Dwight Schrutte
BUYER PERSONA In order to delight your customer you must first fully understand them
UNIVERSAL STRATEGY Inbound Marketing can be used effectively for any company, for any product, and to any buyer persona.
If you don’t believe you can beat Walmart on price, why do you choose to continue your race to the bottom? ADDING VALUE
The goal is not just to get more customers, it’s to delight them and make advocates that promote your brand to the world. ADVOCATES
Maybe you will find that trick that will out smart the Google search engines and instantly get you #1 SEO
A / B TESTING 100% of customers will tell you what they prefer when asked.
Disrupting me via ads, calls or emails destroys trust and makes you just seem creepy SPAM
Be Genuine. Letting people know the real you through your content builds trust. TRUST
Inbound leads are 61% less expensive than traditional outbound leads. COST
Forget the puppies and babies. Enough with trying to be cute or sexy. Just be helpful. BE HELPFUL
THE END OF INTERUPUTION MARKETING