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Brian Solis

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Brian Solis principal analyst & author @briansolis


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Digital Darwinism The evolution of society and technology and its impact on behavior, expectations and customs.


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Digital Darwinism isn’t a myth, it’s the result of intentional business decisions that miss opportunities


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Who’s the villain?


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Ad-funded on-demand is not going to sustain the entire ecosystem of the creators as well as the investors


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.14 vs .81 It takes 5-7 plays of a song on the streaming service’s free “tier”— which makes its money from ads—to generate the same amount of royalties as a single play on Spotify Premium


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Streaming companies argue that they pay royalties similar to radio plays. One could argue that radio sells music and streaming doesn’t.


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YouTube thinks offering free music videos is good for both the service and the music industry.


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Spotify paid $1.57 billion Youtube paid $641 million


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What is the value of music? It’s user defined…


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"Don't call it rock & roll. I was part of a generation that changed the world, and it was taken over by posers."


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Billy Corgan compared new artists to sex workers, saying “once you've score a record deal, you're just the fresh stripper."


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Death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.” – Steve Jobs


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Music Streaming = Mainstreaming


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WHAT WOULD THE WORLD LOOK LIKE IF I COULD START FROM SCRATCH?


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You have arrived at a crossroads. Crazy New Shit Same Old Shit


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Beyonce’s “Drunk in Love” = 134m streams Revenue = $804,000 and $1.3 million Like it or not, Spotify is an influential platform for discovery.


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Who’s fighting for the artist?


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The New Hollywood


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Artists are Only “Part” of a Consumer Avatar The artist contributes to who they are through the look and sound of their favorite songs or performers.


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EXCLUSIVITY EXPERIENCE ENGAGEMENT The 3 E’s


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Those people who connect with a musician and view them as an artist are more likely to view the albums as works of art that are worth a premium.


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$529 million was pledged to Kickstarter projects last year. 4,009 were music projects. Film and Video came in second place with 3,846 successful projects. The future of artistry is in the hands of artists.


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Brian Solis brian@altimetergroup.com briansolis.com Twitter: @briansolis For more information & to buy the books, please visit: http://bit.ly/WTFBook http://bit.ly/EndofBusiness http://bit.ly/engage2


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