Journalism Blogs

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Mindy McAdams, Professor Department of Journalism University of Florida Gainesville, Florida, USA Journalism Blogs

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What is a blog?

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What is a blog? A personal diary? (Does a blog resemble a diary?) The same as a newspaper column? (Does each blog post resemble a columnist’s writing?) What makes a blog different from other kinds of writing and other kinds of websites?

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Vocabulary: The blog

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Vocabulary: A post on a blog

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“The Lede is a blog that remixes national and international news stories — adding information gleaned from the Web or gathered through original reporting — to supplement articles in The New York Times and draw readers in to the global conversation about the news taking place online.” http://thelede.blogs.nytimes.com/

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Updates Links http://thelede.blogs.nytimes.com/

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YouTube video Links http://thelede.blogs.nytimes.com/

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Web photos Links http://thelede.blogs.nytimes.com/

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Links to outside sites Use of videos and photos Perspectives on the news (instead of reporting the news)

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“Generally, the blog author establishes a relationship based on trust with his or her audience. This relationship is intentionally personal, in contrast to the professional objective detachment of a journalist … Bloggers, however, speak directly to their readers. ‘The personalities of the writers come through. That is the essential element of blog writing’ (Winer, 2003).” Armstrong and McAdams (2009)

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Please open this URL: http://bit.ly/mmjblogs

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What do the blogs have in common? On each post On the blog pages How are the blogs different?

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Questions Is there a set length for each blog post? Can a blog have more than one author? Do all blog posts have links? In one blog, do the individual posts differ a lot, or not much? Do all posts receive about the same number of comments? Are the paragraphs typically short, or are they long?

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Audience Tone Links Images and video Comments Frequency Considerations

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Images and Videos

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Audience Tone Links Images and video Comments Frequency Considerations

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This URL contains your assignment: http://bit.ly/mmjblogex

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Journalism Blogs Mindy McAdams mmcadams@jou.ufl.edu Twitter: @macloo