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Science Communication in a formula O4Fb3S4

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Science Communication in a formula O4Fb3S4


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The first element is for Obstacles


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What people think of scientists What people know about science What scientists think about the public What language scientists use The 4 Obstacles to Science Communication


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Obstacle #1 The Draw-a-Scientist Test Unvails a not too positive Stereotype of Scientist


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Eccentric Bordering with madness Evil intent Middle-up class Masculine Socially inept Caucasian


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Scientist is either a monster or a hero. The stereotype of scientist Needs to change. Scientists are professionals, normal people doing their job


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Obstacle #2 The general level of scientific literacy Is quite low Look at what sort of questions Specialists make to get a sense of Scientific literacy


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http://www.smithsonianmag.com/innovation/how-much-do-americans-know-about-science-27747364/?no-ist=


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Elctrons smaller than atoms: true 47% Laser formed by sound waves: false 48% Continents drift: true 77% All radioactivity is human made: false 66% 17% refers to theory and experimentation


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Obstacle #3 Scientists too represent an Obstacle To science communication


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Scientists worry: public communication may badly affect career Scientists feel unable to communicate 3/4 scientists regard a lack of public knowledge, education or interest in science as a barrier 1/3 scientists see the media as a barrier, not a mean to reach out Few scientists participated to communication activities (public talks, speaking to media, open days, writing) Scientists fear speaking as death and void Scientists do not feel free to talk (pressures from leaders)


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Obstacle #4 The language of science is obscure Scientific concepts are obscure To the public


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Public finds scientific debate, uncertainty, risk confusing


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Risk statistically contructed R = H x V Vs. socially contructed


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What people think of scientists What people know about science What scientists think about the public Questions about language The 4 Obstacles to Science Communication


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The second element is for Facebook


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Facebook has three good rules for public engagement. See them as a metaphore for science communication


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Fb on engagement: 1- Post video and pictures [in science communication: show people objects, people] 2- Ask questions [question their knowledge, their beliefs, challenge them] 3- Make offers [in science communication: invite them, visit them, prepare take home objects, let them understand you are offering something special]


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The third element is for Speak


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I generally refer to speak as speak out, reach out. Here, I focus on the act of speaking


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My 4 Tips for Speaking out


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Be Inspired Watch other speakers and analyse their speach. What was strong in their delivery? What was weak or unconvincing? What could you try on yourself? Watch, for example, TED speeches


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Be Respectful Of your audience


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Respect time - Be short Adults – some 30 minutes Kids – some 15 minutes


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Be physical


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Eyeballing Move Voice Stance


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Be Organized Prepare an outline


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Beginning Clarity Body Informative Interesting End Shortness


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The safe way: Stand up Tell them what you are going to tell Tell them Tell them what you have told Sit down


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Design the right pitch You may Tell a story Go personal Make a question „Rise a hand who…“ A dramatic data/statistic …summarize the talk


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We retain 25% of a speech… Repeat Repeat Repeat …key messages


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This is not a conclusion This is a bankrupt


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Science Communication in a formula O4Fb3S4 Slides of a speach given at Dynamol meeting in Lion (2014) Jacopo Pasotti Website Jacopopasotti.com Follow me @medjaco


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