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Design Your Way to Product/Market Fit

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Design Your Way to Product/Market Fit @cwodtke www.eleganthack.com


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Photo credit: SDASM Archives


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Photo Credit: Nationaal Archief


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Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.


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Could you get to product/market fit in one week?


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Img copenhagen


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16 week Lean Launchpad class in 1 week


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They did it


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A plan for tuition


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What makes designers effective?


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Distributed Cognition Photo: woodleywonderworks


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Designers Think with…


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hands


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Post-its


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walls


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Frees up memory Allows you to see connections Share insights & understanding Photo Credit: Umberto Salvagnin Magnolia petal cells


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You can get insights for product/market fit with 3 techniques


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1. Fragmenting and freelisting


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Why? Make information modular in order to recombine


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EXERCISE Get out your post its List everything you like about travel 1 item per post-it


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EXERCISE Get out your post its List everything you HATE about travel 1 item per post-it


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2. Chunking into affinity groups


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How? Put idea with like ideas No rules, just seek patterns remix


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Play with possible models Relationship to other data Credit: Steve Portigal


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Play with possible models Frequency Credit: Steve Portigal


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Play with possible models Timeline Credit: Steve Portigal


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Play with possible models The 2 x 2 Credit: Steve Portigal


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Example: PAIN/GAIN matrix Get out the pain/gain matrix TOGETHER with a neighbor, map post-its against the matrix


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Why? Discover unexpected insights in the data Photo credit Eirik Newth


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3. Mapping to Frameworks


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What is a frame work? A scaffold for thinking about a problem


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How? Select a framework Map post-its against it Do more research/freelisting to fill in blanks


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Patterns?


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Opportunities?


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Discover hidden patterns Why Frameworks? Photo credit Marc Phu


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Why Frameworks? Find missing areas of inquiry and fill them in. Photo credit Marc Phu


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Empathy Map Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc


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More Frameworks for you


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Mental models Photo credit: Indi Young


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User needs go here Offerings goes here Opportunities! Photo credit: Indi Young


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Photo credit: Indi Young


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Participatory roadmap


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You know this one…


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Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop


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Your meeting?


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Get up! Use the walls! Photo credit: Kevin Hoffman


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Remember Fragmenting + Chunking + Mapping


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= Insights!


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Learn More: Classes Books THE CREATIVE FOUNDER At Stanford CE. & General Assemb.ly http://www.eleganthack.com/category/speaking/ for more info


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Thank you @cwodtke www.eleganthack.com


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