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DIY DESIGN HACKS How to Use Visual Marketing to Leave the Competition in the Dust Peg Fitzpatrick Director of Digital Media Co-Author of The Art of Social Media: Power Tips for Power Users
I’m @PegFitzpatrick. Social media strategist and co-author of The Art of Social Media
Why visual marketing? Why do people share on social media? How to create your visual style guide How to use visuals with your blog Tips for tools SESSION OVERVIEW
Why use visual marketing?
93% Of our communication is visual. Via Hubspot
Images are easy to remember and quick to consume.
2 Why do people share on social media?
94% Of people consider whether this will be helpful for others. From The New York Times Psychology of Sharing study
Share to grow and nourish relationships Be helpful Define ourselves to others From The New York Times Psychology of Sharing study Sharing is caring
Most people are not content creators.
Keep it simple Share with beautiful graphics Provide helpful information Make it easy to share
Is your content helpful? Easy to share?
3 How to create a style guide
“Strive for two things in design: simplicity and clarity. Great design is born of these two things.” Lindon Leader
Color palette Mood and feel of brand Font choices Type of image Elements of style
Color palette Choose two or three colors for your brand. Be consistent!
Use a photo that you love Adobe Color will help you create a palette Save the color codes in Canva Don’t guess on colors How to create a custom color palette
Be consistent Using the same colors helps people recognize your brand in an instant.
Mood and feel Playful? Serious? Inviting?
Font choices Choose two or three fonts for your brand. Keep it simple.
Images Tell a story with consistent images and graphics. Use the same filter.
4 How to use visual marketing with your blog
Make it easy to share Add Open Graph images to your blog posts.
Title it right! Write great titles for each post. Keywords count but write for humans, not algorithms.
Meta data counts Your meta data becomes the subtitle on posts when shared on social media.
Pinterest 735 pixels x 1102 pixels Instagram 640 pixels x 640 pixels Blog post 735 pixels x 315 pixels (or to fit your theme) Facebook 940 pixels x 788 pixels Twitter 1000 pixels x 500 pixels LinkedIn 700 pixels x 400 pixels Sizes for social media graphics
5 Tools of the trade
Canva Create your own templates Resize designs with a click Easy to work with a team
Pic Monkey Use all the fonts on your computer Create transparent backgrounds Easy to use
Lynda.com Invest in learning Amazing tutorials Educate at your own pace
Adobe Creative Huge array of products Adobe Color for palettes Create professional designs
YouTube Tutorials for visual learners Subscribe to channels for updates Easy to use
Canva Pic Monkey Lynda.com Adobe Creative Suite YouTube tutorials Visual design tools
6 Get appy
Word Swag Super quick mobile designs Add your watermark Tons of photos to use
Over App Cool designs Unique fonts Holiday artwork packs
PS Express Edit your photos One-touch editing Filters
Adobe Color Create beautiful palettes from your smartphone photos and share across all devices
Camera Awesome Grids for photos Golden ratio template One finger zoom Photo or video
Word Swag Over App PS Express Adobe Color Camera Awesome by Smug Mug Get Appy
Questions? Love to hear them!
Thank you! Find me @ PegFitzpatrick.com