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Creating Compelling User Stories

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story mapping How to create compelling user stories? – Siddhartha Banerjee © 2015 Siddhartha Banerjee


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What is a user story? A User Story is a brief description of a need or goal told from the perspective of the person with the need or goal. User stories are often written on index cards or sticky notes, and arranged on walls or tables to facilitate planning and discussion. As such, they strongly shift the focus from writing about features to discussing them. In fact, these discussions are more important than whatever text is written. © 2015 Siddhartha Banerjee


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The formula As a <type of user>, I want <some goal> so that <some reason>. © 2015 Siddhartha Banerjee


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Examples As a consultant, I want to manage my email so that I can keep up with clients, colleagues, and friends. As a computer user, I want to backup my entire hard drive so that I will not lose any files. As a VP Marketing, I want to select a holiday season to be used when reviewing the performance of past advertising campaigns so that I can identify profitable ones. © 2015 Siddhartha Banerjee


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Workshop #1 (20 min) What is the big Epic User Story? Team members share and discuss stories. Each Team selects a “Big” User Story. A User Story to be clear, accurate and emotional needs to be in terms a Person – the User. © 2015 Siddhartha Banerjee


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Epic stories As a computer user, I want to backup my entire hard drive so that I will not lose any files. But these stories are way too “big” of stories to begin designing and building. © 2015 Siddhartha Banerjee


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Small stories Because an epic is generally too large and bit ambiguous, it should be split into multiple smaller user stories before it is worked on. © 2015 Siddhartha Banerjee


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Examples Epic Story As a computer user, I want to backup my entire hard drive so that I will not lose any files. Small Stories As a user, I can specify files or folders to modified. As a user, I want to get my backup drive isn't filled up 90% full so that I can delete folders not to backup so that hints when my drive is with things I don't need saved. backup based on file size, date created and date As a user, I can indicate unwanted files. As you can see the epic story could be split into dozens (or possibly hundreds), of small stories. © 2015 Siddhartha Banerjee


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Next up… We need User Personas before we create these Small Stories © 2015 Siddhartha Banerjee


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User Persona PSYCHOGRAPHICS Attitude: Ready to try new things, even though he’s not a geek Values: He believes that technology empowers his life and simplicity is the best way to tackle a complicated subject Fears: He will not be able to use a tech product at its full capacity. Also he’s not comfortable with analytics and numbers DEMOGRAPHICS Name: Samuel Gender: Male Age: 40 Location: Upper East Side, NYC Occupation: Sr. Executive Income: $70,000 Computing experience: Fine, mobile app savvy Web behavior patterns: Music, Travel, Photography sites and Social networks NEED/GOAL Need: A service that will help him backup his data without him being worried about the nitty-gritty details. Goal: Helping a non-techie to backup his data, automatically and manually, sans a complicated process © 2015 Siddhartha Banerjee


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Workshop #2 (50 min) Develop a Primary and a Secondary Persona using the matrix © 2015 Siddhartha Banerjee


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Next up… With a Big (Epic) User Story and Personas of Users, the big story can now be broken down into smaller stories. Each smaller User Story should account for a task or action that would advance the User toward goal(s). © 2015 Siddhartha Banerjee


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Examples As a user, I can specify files or folders to backup based on file size, date created and date modified. As a user, I can indicate As a user, I want to get my backup drive isn't filled up 90% full so that I can delete folders not to backup so that hints when my drive is with things I don't need saved. unwanted files. © 2015 Siddhartha Banerjee


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Workshop #3 (40 min) Develop user stories that can be User tasks or actions advancing or supporting the bigger story Each user story is written on a separate Post-It. Write as many as you can. Once user stories have been written and discussed, they can be arranged in the order that the task or action would take place in time. © 2015 Siddhartha Banerjee


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Story Mapping Story Mapping consists of the user stories being arranged in a grid format © 2015 Siddhartha Banerjee


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Examples © 2015 Siddhartha Banerjee


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Examples © 2015 Siddhartha Banerjee


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Workshop #4 (15 min) Arrange the user tasks or activities in a grid format Team discussions about the stories are as important as the arrangement of stories This gives a hi-level structure and possibly you could propose what are you building. Take clear photos of Story Maps © 2015 Siddhartha Banerjee


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Remember User Stories are not User Journeys. © 2015 Siddhartha Banerjee


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Thanks! © 2015 Siddhartha Banerjee


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