'

Understanding Context to Shape UX Strategy

Понравилась презентация – покажи это...





Слайд 0

UNDERSTANDING CONTEXT TO SHAPE UX STRATEGY Andrew Hinton | The Understanding Group UX STRAT 2015


Слайд 1

WE’LL LOOK AT 3 THEMES FOR HOW CONTEXT RELATES TO UX STRATEGY


Слайд 2

CONTEXT+STRATEGY: 1 ENVIRONMENTAL COMPLEXITY


Слайд 3

WHILE I WAS WRITING THIS BOOK, MY HEAD EXPLODED body as interface semantic ambiguity self-driving cars digital agency simulated affordances omni-channel artificial intelligence liquidmatrix.org smart homes pervasive algorithms embodied cognition


Слайд 4

Ecological Psychology Radically empirical approach to understanding perception & behavior. James J. & Eleanor Gibson


Слайд 5

ENVIRONMENT wikimedia


Слайд 6

ENVIRONMENT wikimedia


Слайд 7

ENVIRONMENT wikimedia


Слайд 8

ENVIRONMENT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT


Слайд 9

APPROXIMATE INCREASE IN ENVIRONMENTAL COMPLEXITY OVER TIME* OMG PLEASE MAKE IT STOP!!!!!! I have no idea what my house is doing. Complexity added to human environment I have no idea what my phone is doing. Learn a new app? Uh. Ok. We’re so modern! No big whoop. What’s complexity? Olden times Industrial Revolution Fin de siècle “Information Age” Time * according to Andrew Hinton’s feelings on the subject. 21st Century


Слайд 10

WE CANNOT ADEQUATELY ADDRESS THIS COMPLEXITY THROUGH INTERFACE DESIGN ALONE


Слайд 11

THE ANTIDOTE TO UI FIXATION: MODELS & MAPS


Слайд 12

RESIST PREMATURE INSTANTIATION. STAY AMBIGUOUS FOR AS LONG AS YOU CAN.


Слайд 13

CONTEXT+STRATEGY: 2 PRINCIPLES AND FACTS


Слайд 14

“STRATEGY” VS “ACTUAL WORK” “THEORY” OR VS “PRACTICE”


Слайд 15


Слайд 16

ONE LAPTOP PER CHILD — CIRCA 2006 laptop.org via archive.org


Слайд 17

ONE LAPTOP PER CHILD — CIRCA 2007 “It would have been far better to begin in the villages, spend time there and build from the bottom up. [The OLPC project] might have discovered there was little need for this kind of machine.” Bruce Nussbaum - Business Week, 2007 olpc.org


Слайд 18

ONE LAPTOP PER CHILD — CIRCA 2009 olpc.org


Слайд 19

Systemic principles BUBBLE Assumptions Ideologies Received methods Momentary trends Temporary priorities Particular facts Most design work happens within a bubble that ignores the principles and present realities.


Слайд 20

Systemic principles Particular facts Strategy requires understanding the contextual relationships between the principles & the facts.


Слайд 21

MESSY TRUTH OF REAL PEOPLE, NOT TIDY DATA


Слайд 22

CONTEXT+STRATEGY: 3 FRAMING & NARRATIVE


Слайд 23

S&P 500 24 Aug 2015 Tactical Frame Strategic Frame


Слайд 24


Слайд 25

“ We all have narratives. We’re all creating stories. Our lives are stories in that sense.” James McGaugh Center for the Neurobiology of Learning, UC Irvine


Слайд 26

Context controls conduct. 99percentinvisible.org - Credit: Gresham, Smith, and Partners 99percentinvisible.org - Credit: Sam Greenspan] Floor tiles nudge foot traffic in the Atlanta International Terminal


Слайд 27

From Understanding Context, O’Reilly Media, 2014 NARRATIVE FRAMING CHANGES WHAT OUR ENVIRONMENT MEANS TO US


Слайд 28

BEING STRATEGIC MEANS ESCAPING “NARRATIVE DEBT” Actual Behavior: Using “Merchant” in conversation, systems, and processes, arbitrarily. Collective Narrative: “We know what ‘merchant’ means for our business!”


Слайд 29

BEING STRATEGIC MEANS ESCAPING “NARRATIVE DEBT” Real Facts = Complex Mistaken Principle = “It’s Simple”


Слайд 30

THE ANSWER TO COMPLEXITY IS CLARITY, NOT SIMPLICITY From Understanding Context, O’Reilly Media, 2014


Слайд 31

1. Consider the complexity of the full environment. 2. Understand the context between principles and facts. 3. Regularly question & reframe contextual narratives.


Слайд 32

33 THANK YOU ANDREW HINTON | @INKBLURT AH@ANDREWHINTON.COM CONTEXTBOOK.COM


Слайд 33


×

HTML:





Ссылка: