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Almost Everything I've Learned From 5 Years of Lean UX

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ALMOST EVERYTHING I’VE LEARNED FROM 5 YEARS OF LEAN UX JEFF GOTHELF || NEO.COM || @JBOOGIE


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TWO SOULS ADRIFT IN AN OCEAN OF PROCESS AND JARGON AGILE + UX = HEARTBREAK


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Lean in the Enterprise Workshop | September 2015 _ 3 _


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T H E P O S T T H A T S TA R T E D I T A L L 4 YEARS AGO…


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WHICH LED TO THIS L E A N U X A L L T H E TA L K S


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WHICH LED TO THIS LEAN UX - THE BOOK!


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WHICH LED TO THIS LEAN UX - THE MUSICAL!


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WHICH LED TO THIS L E A N U X - T H E H A S H TA G ! #leanux


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WHICH LED TO THIS M E . O N A I R P L A N E S . A L O T.


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TWO THINGS EMERGED


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WE LEARNED 2 THINGS DESIGN HAS TO CHANGE


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WE LEARNED 2 THINGS PRODUCT DEVELOPMENT HAS TO CHANGE


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L E T ’ S G E T T H I S O U T O F T H E W A Y E A R LY LEAN UX IS AGILE UX


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3 BIG LEARNINGS FOR DESIGN


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DELIVERABLES ARE TEMPORARY A R T I FA C T S N O T A R C H I V E S


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THERE ARE NO SECRETS R A D I C A L T R A N S PA R E N C Y


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CONVERSATIONS AS CORE COMMUNICATION I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N


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3 BIG LEARNINGS FOR PRODUCT DEVELOPMENT


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TEAMS WERE SHIPPING FEATURES N O O N E W A S A S K I N G , “ S O W H AT ? ”


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T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S CONTINUOUS LEARNING


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C O N T I N U O U S C O N V E R S AT I O N Ship Respond Sense


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M O S T I M P O R TA N T … T H E O R G A N I Z AT I O N H A S T O S H I F T


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NEW TOOLS, NEW WAYS OF THINKING HUMILITY


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A QUESTION FOR THE ROOM: HOW MANY OF YOU ARE RUNNERS? @JBOOGIE


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ADD PHOTOS WHILE YOU RUN? T H AT ’ S A S I N I N E ! @JBOOGIE


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T H E F U T U R E I S U N P R E D I C TA B L E Y O U R U N PA S T T H I N G S @JBOOGIE


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T H E F U T U R E I S U N P R E D I C TA B L E Y O U R U N PA S T S C E N E R Y @JBOOGIE


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@JBOOGIE


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T H E F U T U R E I S U N P R E D I C TA B L E I R A N PA S T T H I S S C E N E @JBOOGIE


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@JBOOGIE


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@JBOOGIE


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COMPONENTS OF LEAN UX HUMILITY @JBOOGIE


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"We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."


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MINIMUM VIABLE WHAT? E X P E R I M E N TAT I O N


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COMPONENTS OF LEAN UX E X P E R I M E N TAT I O N What’s the smallest thing we can make or do to test our assumptions? @JBOOGIE


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Y O U ’ R E N O T F A I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY ) I T E R AT I O N


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OBJECTIVE MEASURES OF SUCCESS D ATA


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WHY IS IT HAPPENING? NOT JUST “WHAT’S HAPPENING” R E S E A R C H I S PA R T O F T H E C Y C L E


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COMPONENTS OF LEAN UX RESPONSIVENESS @JBOOGIE


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COMPONENTS OF LEAN UX RESPONSIVENESS @JBOOGIE


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OBJECTIVE MEASURES OF SUCCESS DID WE CHANGE CUSTOMER B E H AV I O R ?


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EVIDENCE-BASED DECISIONS PROGRESS & FUNDING


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B U S I N E S S - L E V E L I M PA C T THIS CHANGES EVERYTHING THE AGENCY


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B U S I N E S S - L E V E L I M PA C T THIS CHANGES EVERYTHING IN-HOUSE TEAMS


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PRIORITIZE LEARNING OVER GROWTH G E T T O P R O D U C T FA S T E R


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THANK YOU JEFF GOTHELF || NEO.COM || @JBOOGIE || JEFF@NEO.COM NEW BOOK IN 2016! SENSINGBOOK.COM


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http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg


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