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Innovation by Design @cwodtke www.eleganthack.com
Photo credit: SDASM Archives
Photo Credit: Nationaal Archief
Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
Could you get to product/market fit in one week?
16 week Lean Launchpad class in 1 week
They did it
A plan for tuition
What makes designers effective?
Embodied Cognition Photo: woodleywonderworks
Frees up memory Allows you to see connections Share insights & understanding Photo Credit: Umberto Salvagnin Magnolia petal cells
You can get insights for innovation with 3 techniques
1. Fragmentingand freelisting
Why? Make information modular in order to recombine
EXERCISE Get out your post its List everything you like about travel 1 item per post-it
EXERCISE Get out your post its List everything you HATE about travel 1 item per post-it
2. Chunkinginto affinity groups
How? Put idea with like ideas No rules, just seek patterns remix
Play with possible models Relationship to other data Credit: Steve Portigal
Play with possible models Frequency Credit: Steve Portigal
Play with possible models Timeline Credit: Steve Portigal
Why? Discover unexpected insights in the data Photo credit Eirik Newth
3. Mapping to Frameworks
What is a framework? A scaffold for thinking about a problem
How? Select a framework Map post-its against it Do more research/freelisting to fill in blanks
Discover hidden patterns Why Frameworks? Photo credit Marc Phu
Why Frameworks? Find missing areas of inquiry and fill them in. Photo credit Marc Phu
How much/how often Passionate Indifferent Often Rarely
Empathy Map Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
More Frameworks for you
Mental models Credit: Indi Young
User needs go here Offerings goes here Opportunities! Credit: Indi Young
Photo credit: Indi Young
Participatory roadmap Learn more at eleganthack
Business Model Canvas
Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop
Get up! Use the walls! Photo credit: Kevin Hoffman
Remember Fragmenting + Chunking + Mapping
Learn More:Books Eleganthack.com for participatory roadmaps
Visual thinking unlocks insights
Sketch 101 Hand training and basic iconiforms to communicate
Product Idea generation
Napkin sketch Exercise
5 minutes: freelist product/service ideas
Pick your favorite(s) Combining ok!
1o minutes: Using your drawing skills, explain those ideas in images
One minute pitch.
Free list Time keeper: 1minute a sq, in order