Innovation by Design

If you like this presentation – show it...

Slide 0

Innovation by Design @cwodtke www.eleganthack.com

Slide 1

Slide 2

Photo credit: SDASM Archives

Slide 3

Photo Credit: Nationaal Archief

Slide 4

Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.

Slide 5

Could you get to product/market fit in one week?

Slide 6

Img copenhagen

Slide 7

16 week Lean Launchpad class in 1 week

Slide 8

They did it

Slide 9

A plan for tuition

Slide 10

What makes designers effective?

Slide 11

Embodied Cognition Photo: woodleywonderworks

Slide 12

Designers Think with…

Slide 13


Slide 14


Slide 15


Slide 16

Frees up memory Allows you to see connections Share insights & understanding Photo Credit: Umberto Salvagnin Magnolia petal cells

Slide 17

You can get insights for innovation with 3 techniques

Slide 18

1. Fragmenting and freelisting

Slide 19

Why? Make information modular in order to recombine

Slide 20

EXERCISE Get out your post its List everything you like about travel 1 item per post-it

Slide 21

EXERCISE Get out your post its List everything you HATE about travel 1 item per post-it

Slide 22

2. Chunking into affinity groups

Slide 23

How? Put idea with like ideas No rules, just seek patterns remix

Slide 24

Play with possible models Relationship to other data Credit: Steve Portigal

Slide 25

Play with possible models Frequency Credit: Steve Portigal

Slide 26

Play with possible models Timeline Credit: Steve Portigal

Slide 27


Slide 28


Slide 29

Why? Discover unexpected insights in the data Photo credit Eirik Newth

Slide 30

3. Mapping to Frameworks

Slide 31

What is a frame work? A scaffold for thinking about a problem

Slide 32

How? Select a framework Map post-its against it Do more research/freelisting to fill in blanks

Slide 33

Discover hidden patterns Why Frameworks? Photo credit Marc Phu

Slide 34

Why Frameworks? Find missing areas of inquiry and fill them in. Photo credit Marc Phu

Slide 35

How much/how often Passionate Indifferent Often Rarely

Slide 36

Empathy Map Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc

Slide 37

Slide 38

More Frameworks for you

Slide 39

Mental models Credit: Indi Young

Slide 40

User needs go here Offerings goes here Opportunities! Credit: Indi Young

Slide 41

Photo credit: Indi Young

Slide 42

Participatory roadmap Learn more at eleganthack

Slide 43

Slide 44

Slide 45

Business Model Canvas

Slide 46

Slide 47

Even PPT

Slide 48

Freelist your points Chunk them into themes Map them to a story arc! Photo taken at Duarte Workshop

Slide 49

Your meeting?

Slide 50

Get up! Use the walls! Photo credit: Kevin Hoffman

Slide 51

Remember Fragmenting + Chunking + Mapping

Slide 52

= Insights!

Slide 53

Learn More: Books Eleganthack.com for participatory roadmaps

Slide 54


Slide 55

Visual thinking unlocks insights

Slide 56


Slide 57

Sketch 101 Hand training and basic iconiforms to communicate

Slide 58

Product Idea generation

Slide 59

Napkin sketch Exercise

Slide 60

5 minutes: freelist product/service ideas

Slide 61

Pick your favorite(s) Combining ok!

Slide 62

1o minutes: Using your drawing skills, explain those ideas in images

Slide 63

One minute pitch.

Slide 64


Slide 65


Slide 66


Slide 67


Slide 68

Free list Time keeper: 1minute a sq, in order

Slide 69

Thank you @cwodtke www.eleganthack.com