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The Art of Choosing Web Design Colors: Lessons from Denmark and Thailand

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The Art of Choosing Web Design Colors: Lessons from Denmark & Thailand @LogoDesignGuru #LDG|#ThinkDesign


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The internet is flooded with information about choosing colors for your website @LogoDesignGuru #LDG|#ThinkDesign


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You can select the best colors for your website within seconds through your handheld devices @LogoDesignGuru #LDG|#ThinkDesign


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Yes, it’s that quick. But… @LogoDesignGuru #LDG|#ThinkDesign


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What those articles and images don’t tell you is the art of intelligently choosing the right colors for your website @LogoDesignGuru #LDG|#ThinkDesign


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An intelligent color choice includes careful consideration for… @LogoDesignGuru #LDG|#ThinkDesign


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Brand vision and its identity @LogoDesignGuru #LDG|#ThinkDesign


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Purpose of website project @LogoDesignGuru #LDG|#ThinkDesign


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Overall website content @LogoDesignGuru #LDG|#ThinkDesign


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Clients’ personal preferences @LogoDesignGuru #LDG|#ThinkDesign


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Competitors’ color schemes @LogoDesignGuru #LDG|#ThinkDesign


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Emotions to reflect upon @LogoDesignGuru #LDG|#ThinkDesign


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Target audience segmentation @LogoDesignGuru #LDG|#ThinkDesign


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What does brand vision and identity have to do with web colors? @LogoDesignGuru #LDG|#ThinkDesign


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The colors of your website must reflect the overall vision of your brand. Suppose you have a venture capital website but your colors are that of a retail shop. It will be a big turn-off for visitors @LogoDesignGuru #LDG|#ThinkDesign


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In the same way, colors indicate the purpose behind the project. A black color will shush away your audience, if it’s not carefully blended with right tone of your brand identity @LogoDesignGuru #LDG|#ThinkDesign


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Similarly, every single element of your website is connected with colors because that’s the true reflection of your brand @LogoDesignGuru #LDG|#ThinkDesign


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You cannot simply choose a color based on a whim for your website @LogoDesignGuru #LDG|#ThinkDesign


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See how colors signify brand messages and evoke emotions @LogoDesignGuru #LDG|#ThinkDesign


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However, the meaning of colors and their significance vary among different cultures @LogoDesignGuru #LDG|#ThinkDesign


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Red Color Passion and excitement in Denmark. Happiness, joy and celebration in Thailand @LogoDesignGuru #LDG|#ThinkDesign


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Orange Color Harvest and autumn in Denmark. Sacred importance for people in Thailand @LogoDesignGuru #LDG|#ThinkDesign


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Yellow Color Associated with warmth (the sun), summer and hospitality in Denmark Considered sacred and imperial in Thailand @LogoDesignGuru #LDG|#ThinkDesign


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Blue Color Represents trust and authority in Denmark Associates with immortality in Thailand @LogoDesignGuru #LDG|#ThinkDesign


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Green Color Refers to nature, the environment and protection of environmental causes in Denmark Represents fertility and youth in Thailand @LogoDesignGuru #LDG|#ThinkDesign


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Purple Color Color of royalty, associated with fame and wealth in Denmark Represents mourning in Thailand @LogoDesignGuru #LDG|#ThinkDesign


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Pink Color Color of femininity, sweetness, fun and childhood in Denmark Signifies marriage and femininity in Thailand @LogoDesignGuru #LDG|#ThinkDesign


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Brown Color Health or barrenness, dependable and wholesome in Denmark Mourning and sorrow in Thailand @LogoDesignGuru #LDG|#ThinkDesign


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The bottom line is that the art of choosing the right colors for your website requires an understanding of meanings of colors among different cultures @LogoDesignGuru #LDG|#ThinkDesign


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You need to know the psychographics of your audience for making an intelligent color choice for your website @LogoDesignGuru #LDG|#ThinkDesign


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Save your research time and get a free consultation NOW Follow us @LogoDesignGuru #LDG|#ThinkDesign


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