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How Design Thinking Helped One Company

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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Designing the ways we design everything


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © https://fishingforideas.wordpress.com/2012/03/15/summary-4th-day/


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Cannes Lions Review Lisbon 2015 That was 4 years ago www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © We were back from a Design Thinking - one year - course in Berlin


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Cannes Lions Review Lisbon 2015 and we wanted to see if it worked www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 so we went www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 fishing for ideas Documentation Blog www.fishingforideas.wordpress.com www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Wholesale company drowning Fishing Industry www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Their Needs www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Guerrilla Marketing? www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Brand Activation? www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 A new Campaign? www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Re-Branding? www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Adwords? www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 It was deeper than that www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 They needed help www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 People who could listen and care about all of the aspects of their business www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Here’s what we did for about 3 months www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Listened to people


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Got to know their environment


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Cannes Lions Review Lisbon 2015 Worked with them www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Identified patterns of behaviour


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Collected a bunch of data


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Made every piece of information visible


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Memorizable


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Went to the extremes


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Mapped all their services


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Cannes Lions Review Lisbon 2015 Framed the most useful information www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © ...in different ways


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Cannes Lions Review Lisbon 2015 Collected all the ideas since day one. Even the apparently insignificant www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Used every space for brainstorm


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Cannes Lions Review Lisbon 2015 Pretended to be fishes www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Opened the project to the world www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Explored as many ideas as we could


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Prototyped on post its


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Prototyped team interactions


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Prototyped services


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Prototyped our own process of working


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Validated everything with everyone


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Cannes Lions Review Lisbon 2015 Defined new roles of interaction for everybody in the company www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Tested a new service and generated new income since week two


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Implemented new processes


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Cannes Lions Review Lisbon 2015 And made them more easy to adopt www.with-company.com all rights reserved © Implemented new processes


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Cannes Lions Review Lisbon 2015 Developed some simples business tools www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 and... www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 this is what we’ve achived in the end www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Optimized processes management & communication www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Identified new channels sales & distribution Optimized processes management & communication www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Reduced 2/3 of debt negotiation & business control tools Identified new channels sales & distribution Optimized processes management & communication www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 and... www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Steady growth in the last 4 years www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 From this we’ve learned www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 From this we’ve learned 1. DT works 2. it’s more about people than a process www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © From this we’ve learned 1. DT works 2. it’s more about people than a process Mindset VS Methodology


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © From this we’ve learned 1. DT works 2. it’s more about people than a process 3. Mindset VS Methodology


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © From this we’ve learned 1. DT works 2. it’s more about people than a process 3. Mindset VS Methodology


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © From this we’ve learned 1. DT works 2. it’s more about people than a process 3. Mindset VS Methodology


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © From this we’ve learned 1. DT works 2. it’s more about people than a process 3. Mindset VS Methodology


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Cannes Lions Review Lisbon 2015 and www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 and we learned to be more open www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 so www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 so we opened a fish shop www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Social Media www.fb.com/peixariacentenaria www.instagram.com/peixariacentenaria www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 enough about fish www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 and let’s go back to Berlin www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Two possible ways for DT > Inspiration > Integration


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © > Inspiration Workshop Facilitation 99% does this and so do we btw, join us at 14h15 >


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © our drive and focus > Integration > 2-6 Months Projects hearing technologies GmbH


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Cannes Lions Review Lisbon 2015 Why is that? www.with-company.com all rights reserved © because we want our clients to experiment the same imersive and transforming experience we had at Stanford Dschool HPI


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Cannes Lions Review Lisbon 2015 and by doing that re-arrange their mindset and provoke innovation www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Still listening? www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Who’s Mimi? www.with-company.com all rights reserved © one of the most vibrant companies in the startup world scene


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Cannes Lions Review Lisbon 2015 Working in the intersection of the medical and wearables industries www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Bringing the hearing aid technology into our smartphones and allow anyone to hear better www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Understanding user behaviour DURING 4 MONTHS saywhatproject.wordpress.com www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © an imersive approach trying to feel what they feel I can be a user!


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Cannes Lions Review Lisbon 2015 becoming experts by looking and reaching to: - end users - industry professionals - friends & relatives - other industries and trends www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Journey Map USER AUD ENT mimi


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?


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Cannes Lions Review Lisbon 2015 APP experience prototyping guided self fitting www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 I’m a good listener Yeah, these things right here are ears. www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. I’m a good listener Yeah, these things right here are ears.


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side.


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side.


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side.


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Move on up Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side.


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Move on up Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. Flow I’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas.


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Move on up Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. Flow I’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas.


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Suming up www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © More important than what Design Thinking is, for us, it was what it allowed us to - want to - be


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved © Today we’re using him to break things apart and design the ways we design everything


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Cannes Lions Review Lisbon 2015 processes brands services products businesses www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 In the Physical or Digital Space www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 So why aren’t more companies working like this? www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 because it’s not easy, it takes time to - Listen - Think - Explore - Create - Fail - Do it again when necessary www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 we do all of this not to be “different” www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 but because we want our results to be www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 www.with-company.com all rights reserved ©


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Cannes Lions Review Lisbon 2015 Rui Quinta rui@with-company.com +351 917 441 524 www.with-company.com all rights reserved © Tiago Nunes tiago@with-company.com +351 917 806 223 www.with-company.com


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