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Network Thinking: Design Perspectives For The Decentralized Age

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Network Thinking Design Perspectives For The Decentralized Age! Leandro Agro: IxD /UX | IoT www.designgroupitalia.com2


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WHO2 © DESIGN GROUP ITALIA 2


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Usability2 IxD2Digital2Strategy2 Eye>Tracking2 AI,2Virtual2Assistants2 UX# Prototypes2 AR/VR2 Mobile2&2Wearable2 Internet#of#Things# © DESIGN GROUP ITALIA Gmail,2Skype,2Flickr,2TwiKer:2@leeander2 3


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Network2Thinking2 3 chapters | about the HOW © DESIGN GROUP ITALIA 4


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///2What2is2design?2///2 Why business loves design © DESIGN GROUP ITALIA 5


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“Design(isn't(just(about( shapes(or(pixels(anymore.( Design(is(the(process(that( shapes(product(behaviours,( communi<es,(companies( and(=in(the(end=(builds(new( worlds.”( ©2DESIGN2GROUP2ITALIA2 6


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Design2is2an2exploraSon2 © DESIGN GROUP ITALIA 7


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Full2of2humanity2and2beauty22 © DESIGN GROUP ITALIA 8


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thinking Design2is2(also)2a2process2 Desirability2/2Feasibility2/2Viability2 © DESIGN GROUP ITALIA 9


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Money2*2Design2 © DESIGN GROUP ITALIA 10


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•  acquired(Fjord( Reassuring2big>co2since2the2 previous2millennium.2 •  Providing2a2step2by2step2design2 theory2that2ensure2a2preKy2 good2result2also2to2talentless2 companies.2 •  Predictability2illusion2(feeling2 in2control).2 acquired(Lunar( ( acquired(Adap<ve(Path ((((((((((((((((((((((((devoured(Doblin,(2nd( Road,(Ubermind,(Flow(Interac<ve,( Aqua(Media,(Banyan(Branch( ( Wipro Digital acquired(DesignIt( © DESIGN GROUP ITALIA 11


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bought(Fjord( bought(Lunar( ( bought(Adap<ve(Path ((((((((((((((((((((((((devoured( Doblin,(2nd(Road,( Ubermind,(Flow( Interac<ve,(Aqua(Media,( Banyan(Branch( ( Wipro Digital bought( DesignIt( © DESIGN GROUP ITALIA Why?2 12


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Cultural2ShiZ2 © DESIGN GROUP ITALIA 13


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Every2Tool,2service,2business2that2 jump2in2the2digital2technology,2start2 to2follow2Moore’s2Law:22 2 2 AcceleraSon2changes2everything.22 http://www.youtube.com/watch?v=E9wFXHYJgdo © DESIGN GROUP ITALIA Peter Diamandis 14


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Digital2technologies2are2pushing2 consumerizaSon2and2mulSplying2touchpoints.22 Everything#jumps#to#the#consumer#without#passing# through#military#or#professional#steps# © DESIGN GROUP ITALIA The#contact#point#between#a#specific# product/service#and#a#person#that# want#to#have/use#it.# 15


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ConnecSvity2changes2everything2 not2only2decentralizaSon2but2also2interdependence22 Dematerialised Interaction Social Induction Instant Gratification Fluid experience © DESIGN GROUP ITALIA 16


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The2INTERNET2OF2THINGS2bridges2both2the2 physical2and2digital2worlds,2permi^ng2the2power2 of2the2internet2to2reach2everywhere2humanity.2 © DESIGN GROUP ITALIA 17


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Every2Sme2that2a2company2places2an2objects2 into2your2world2(pocket,2car,2desk)2starts2an2 always>on2PERSONAL2bi>direcSonal2DIALOGUE.2 © DESIGN GROUP ITALIA 18


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In2this2new2human>connected2world,22 Designers2lead2innovaSon2 © DESIGN GROUP ITALIA 19


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Short2story2about2 “network2thinking”2 © DESIGN GROUP ITALIA 20


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© DESIGN GROUP ITALIA 21 WIRED 2008


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What2is2“Network2thinking”? 2 2 Todays’(visionaries(can’t(consider(the(mechanical(clock,(the(assembly( line(or(the(broadcast(architecture(as(an(actual(mental(model.(( © DESIGN GROUP ITALIA 22


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“Network2thinking”2is2a2mental2model… 2 2 A2WHOLE2NEW2WAY2TO2SEE2THE2PRESENT2AND2IMAGINE2THE2FUTURE,22 2 THAT2ALSO2INCLUDE2SOFT2SKILLS2LIKE:2 2 >  >  >  >  A^tude2(curiosity/lateral2thinking/hybrid2background)2 Flow2with2complexity2(tolerate2uncertainty)2 IdenSfy2paKern2 Find2leverage2points2(trends)2 © DESIGN GROUP ITALIA 23


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Most(recent(human’s(genera<ons(have(a(totally(different( rela<on(with(technologies(with(respect(to(any(ancestor.( 2 Since218002technologies2evolved2slower2than2average2 human2life,2while2now2–in2the2space2of2a2single2life>2 we2saw2cogni<ve2technologies2grow2in2a2singular2way.2 © DESIGN GROUP ITALIA 24


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© DESIGN GROUP ITALIA Cognitive tools Mental#model# 25


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///2Storytellers2///2 Connected Objects are Natural born © DESIGN GROUP ITALIA


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People2expectaSons2are2shaped2by2 consumer2technologies.22 © DESIGN GROUP ITALIA 27


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WHAT2/2WHEN2 © DESIGN GROUP ITALIA 28


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We2live2on2the2border2between2Cloud22 FOG2compuSng2and2the2IoT2Era.22 At2this2stage2of2technological2evoluSon,2being2 connected2is2a2Darwinian2issue2for2a2product:22 a2key2element2to2it,2to2live2long2and2prosper.222 © DESIGN GROUP ITALIA 29


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201X2 IN 2008 THE NUMBER OF CONNECTED OBJECTS HAS EXCEEDED THAT OF HUMANS “"mes&they&are&a&changing”& © DESIGN GROUP ITALIA In Q4 2014 there were more iPhone sold (about 40M) on planet Earth than babies born. 30


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Technologies2are2shaping2us2through2the2 connected2(cogniSve)2devices2we2are2using! © DESIGN GROUP ITALIA 31


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Like(in(a(aliens(invasion…! © DESIGN GROUP ITALIA 32


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Today, more than 120 new 'things’ comes online every second. 2 Dave Evans, chief futurist at Cisco Even if the Internet appears ubiquitous, still the number of connected objects or devices is vastly inferior to those which are not connected. The coming revolution will raise from the necessity of substituting everyday objects with connected ones, making these more intelligent and aware. © DESIGN GROUP ITALIA 33


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“Talking(Objects”! Connected2devices2are2natural2born2storytellers! © DESIGN GROUP ITALIA 34


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Who is actually taking the picture? Are you smiling? Are your eyes open? I added location I added metadata © DESIGN GROUP ITALIA 35


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Why she is taking a picture? From where this habit come from? Do you want to share this picture with your friends? Mutual Influence, induced need, inception, We are the consequence of the tools we use (George Basalla) © DESIGN GROUP ITALIA 36


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What is real? Who is the artist © DESIGN GROUP ITALIA 37


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From2memories2co>creaSon2to22 automa'c!memories#and2autonomous!stories! © DESIGN GROUP ITALIA 38


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AutomaBc#memories…# Collec'ng!Data2 Connected2objects2are2usually2 smart2enough2to2play2a2behavior.2 For2example,2take2a2detecSon2 (measure2something)2each2Sme2 that2a2trigger2is2ON,2or2a2picture2 shot2every2X2minutes,2etc.2 AutomaSc2memories2are2very2 powerful!2 39


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AutomaBc#memories…# Organizing!Data2 Visualizing2informaSon2is2already2 a2first2picture2of2a2story.2 The2right2visualizaSon2is2 powerful2way2to2influence2users.2 Your2dashboard2is2a2representaSon2of2you.2 You2are2your2dashboard.2 You2might2desire2to2achieve2a2beKer2result.2 2 2 Fitness2bracelets2records2what2we2do2every2day.2 This2extended2memory,2visualized2through2 dashboard,2is2able2to2make2our2behavior2 measurable2and2more2understandable.22 At2the2same2Sme,2the!new!“automa'c,!visual!and! mathema'cal”!language!of!!these!automa'c! memories!is!already!part!of!a!brand!new!kind!of! storytelling.! 40


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AutomaBc#memories…# ! ! Proac've!Panorama2 & Androids2examine2every2picture2 you2take2>and>2it2proacSvely2 assembles2a2“Panorama”2 without2your2request.2 41


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AutomaBc#memories…# ! ! Proac've!Panorama2 2 42


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AutomaBc#memories…# ! ! Build!the!story!2 One2click&Movie&trailer& Families2started2to2collect2 and2record2their2special2 moments2in2a2brand2new2 way,2that2is2actually2 influencing2their2 memories.22 More2powerful?2Richer?2 Original?2Autonomous?2 43


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knightscope-k5 Autonomous machines observing us Who is connected? We all are cyborgs © DESIGN GROUP ITALIA 44


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knightscope-k5 JIBO Autonomous machines observing us Who is connected? We all are cyborgs © DESIGN GROUP ITALIA 45


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“Connected2objects2are2Natural2Born2Storytellers.2 Meaningful2stories2might2be2created2combining2the2 right22level2of2automaSc2contribuSons2coming2from2 “machine”2AND2human2habits.”2 © DESIGN GROUP ITALIA 46


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In220152brands2are2becoming2media2companies.22 Other2big>name2players2such2as2Uber,2Airbnb,2MarrioK,22 Starbucks,2Snapchat,2and2more2have2been2building2full>fledged2 media2divisions,2using2veteran2journalists2and2media2experts2to2 help2them2compete2for2audiences’2aKenSon.2 © DESIGN GROUP ITALIA 47


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People’s2interacSon2with2technology2may2seem2 predictable2enough,2but2it2is2not2100%2true.2 © DESIGN GROUP ITALIA Format Powerpoint / Regole generali di impaginazione e sviluppo 29 Settembre 2014 48


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People’s#interacBon#with#technology#may#seem#predictable#enough,# but#it#is#not#true.# © DESIGN GROUP ITALIA Format Powerpoint / Regole generali di impaginazione e sviluppo 29 Settembre 2014 49


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Starry!Nightmare! Rolling2hills2have2been2transformed2into2giant2 birds2and2bears2while2a2village's2houses2have2 become2cars2and2trucks2 Ar'ficial!neural!networks,!or!'ANNs’!!2 Google's2ANNs2are2programmed,2through2an2 endless2stream2of2similar2photos,2to2 recognize2objects2within2images2by2their2 disSncSve2characterisScs.22 http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seeneyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html © DESIGN GROUP ITALIA 50


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Storyteller#objects#are#already#influencing#the#scene;# classic#user#interacBon#is#evolving#into#a#conBnuous# conversaBon.#The#incoming#communicaBon#will#be#a# relaBonship#in#which#objects#emerge#Jfrom#the#"Fog"J# as#real#enBBes.2 © DESIGN GROUP ITALIA 51


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© DESIGN GROUP ITALIA KK:2Take2in2mind2“what2technology2wants…”2 52


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///2Design2Rules2///2 Design#rules#for#a#highly#networked#Jpost#cloud#compuBngJ#world.## © DESIGN GROUP ITALIA


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“Design(isn't(just(about(shapes(or(pixels( anymore.(Design(is(the(process(that(shapes( product(behaviors,(communi<es,(companies( and(=in(the(end=(builds(new(worlds.”( © DESIGN GROUP ITALIA 54


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In2this2moment2of2Sme,2it2is2obsolete2to2design2objects2 that2simply2wait2unSl2their2buKons2have2been2pressed.22 We2should2design2connected,2social2and2proacSve2objects2 intelligent2enough2to2parSally2predict2user’s2need2 according2the2context.2 © DESIGN GROUP ITALIA 55


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1.  Evolving2design2tools,2to2evidence2 exisSng2objects'2emergent2behaviors2 2 2.  2Infusing2behaviors2(in2any2object)2that2 might2evolve2according2the2connected,2 decentralized,2interdependent2era.222 © DESIGN GROUP ITALIA 56


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IoT2DESIGN2 It’s!all!about!People!&!Trust! MarkeSng/Campaign2 2Driven2 Technology/OperaSon22 Driven2 59


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IoT2DESIGN2 It’s!all!about!People!&!Trust2 # 2.#Smart#use#of#tech#trends# 3.#RelaBon#instead#of#isolated#interacBon# INTEGRATED#SYSTEM# # # CUSTOMER#ENGAGEMENT# 1.#Expression#of#Brand#values#in#space# BRAND#ADHERENCE# BRAND#ADHERENCE# 60


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1.  Evolving2design2tools,2to2evidence2 exisSng2objects'2emergent2behaviors2 2 2.  2Infusing2behaviors2(in2any2object)2that2 might2evolve2according2the2connected,2 decentralized,2interdependent2era.222 © DESIGN GROUP ITALIA 61


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Inspired2by2Asimov2 Laws for Makers2 Every!object!must!know!STORIES# the2History2of2its2past2(how2it2is2made,2where2it2 was2produced,2how2it2is2used)2and2its2future2(as2 it2is2disassembled,2valued2in2its2parts,2recycled,2 disposed2of).2 2 62


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Inspired2by2Asimov2 Laws for Makers2 Every!object!must!be!SENTIENT# Every2object2should2know2something2about2the2 world2around2it2through2sensors,2or2at2least2 know2when2and2where2it2is2used.2 63


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Inspired2by2Asimov2 Laws for Makers2 Every!object!must!be!SOCIAL# Every2object2must2be2able2to2communicate2and2share2 its2status2across2social2networks2used2by2humans,2 "parScipaSng"2in2their2social2relaSonships.2 64


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///2Conclusion2///2 © DESIGN GROUP ITALIA


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Technology2acceleraSon2changes2everything.2 © DESIGN GROUP ITALIA 66


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The2consumerizaSon2process,2combined2with2 the2proliferaSon2in2digital2touchpoints,2 moves2products2and2business2into2a2whole2 new2landscape2of2services2and2opportuniSes.22 © DESIGN GROUP ITALIA 67


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ConsumerizaSon2evolve2consumers’2habits.2 People2expect2BEHAVIOURS2(not2just2features).2 © DESIGN GROUP ITALIA 68


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To2be2connected2is2the2“natural2state2of2 mind”2for2any2object2 © DESIGN GROUP ITALIA


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Placing2an2object2in2a2pocket,2in2a2car,2on2a2 desktop2or2in2customers’2homes2means2 building2a2personal,2bi>direcSonal,2 “always>on”2communicaSon2channel.2 © DESIGN GROUP ITALIA


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2AestheSc2of2trust2plays2a2huge2role2in2the2 design2of2these2new2behavior>based2 Smart2tools2 © DESIGN GROUP ITALIA 71


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Every2Object2should…2 >2know2stories2 >2Be2senSent22 >2Be2social2 © DESIGN GROUP ITALIA


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THANK YOU.# Leandro2Agro’2 Gmail,2Skype,2Flickr,2TwiKer:2@leeander2 DESIGN GROUP ITALIA Via Aleardo Aleardi 12 20154 Milano ITALIA tel. +39 02 58325272 234 West 39th Street New York, NY 10018 USA tel. +1 (718) 5771385 www.designgroupitalia.it © DESIGN GROUP ITALIA 73


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