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The hackers guide to UX v0101 Danny Bluestone - September 2015
TODAY… • About • The world we live in • The lean approach • What is UX • Overarching principles • Tactics
Hello. We are The hackers guide to UX Danny Bluestone - September 2015
1 The world we live in
THE WORLD WE LIVE IN Google sets AI standards Apple sets UI standards
THE WORLD WE LIVE IN Amazon sets shopping standards Facebook sets social standards
WEARABLES Would you be interested in wearing a sensor device assuming it was from a brand? http://smartiplex.com/2014/09/09/technology-life/
1 The lean approach
The Lean startup method is not about cost, its about speed Eric Ries, The Lean Startup http://seriesf.com/post/117010627556/eric-ries-takes-page-from-tim-ferriss-begins
LEAN CANVAS PROBLEM Ethnography to research customer problems and ﬁnd opportunities. What will be the triggers and motivations? Consideration: Alternatives and mental models SOLUTION Start with task tables and move into prototypes. Bake in ‘shareability’ and distribution in from outset KEY METRICS Put customer satisfaction at the core and think about the KPIs you will use Through a UX lens UVP Make sure your UVP is clear within your messaging and brand strategy. Can you build in superior connection tools? Consideration: Education curve, brand awareness as well as retention. COST STRUCTURE From a UX perspective, plan the importance of ongoing design, usability reviews, CRO, quality assurance and organic marketing. Is there a way to crowd source features and content? Can you create a tribe of early adopters within your CRM? UNFAIR ADVANTAGE Your brand’s infrastructure, personalisation and your psychological ‘hook model’ CHANNELS Which channels will you use and why, think about availability, consistency and seamlessness CUSTOMER SEGMENTS List your personas and verify them with real people. Use your personas to inform your designs. Consideration: Early adopters, diﬀerent generations, rewards REVENUE STREAMS How can you build in co-eﬃcient revenue models to minimise advertising costs? Think about how you can increase user retention and ‘bake’ in reward models as well as upselling and partnerships. CYBER-DUCK LTD
2 What is UX
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use. According to Wikipedia
UX IS NOT UI HOW UX HAS BEEN VIEWED (“THE WHAT”) Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design HOW UX NEEDS TO BE VIEWED (“THE WHY”) Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design
3 Overarching principles
CORE MODEL http://alistapart.com/article/the-core-model-designing-inside-out-for-better-results
TECHNOLOGY • IoT - The Internet of Things is a precursor of fashion technology. • Innovation - Miniaturisation of sensors (e.g. GPS, NFC, accelerometer), temperature, pressure, magnetometer, microphone and even chemical sensors. • Limitations - Batteries, healthcare approval, regulations, diﬀerent demographics.
DESIGN A SYSTEM ‘NOT A DESTINATION’ When designing a product, think about the ‘entire system’, not just a ‘destination’ (e.g. app).
BRAND STRATEGY • Essence - The brand essence and values need to tie into the manifestation of the UX (e.g. Amazon smile, customer is always put ﬁrst). • Names - Descriptive names are loved by search engines whereas distinctive names are favoured by trademark lawyers. • Visual aspect - “What is beautiful is usable”, invest in your art direction. • Originality- Make sure your visual language, photography, videos and icons are authentic and unique.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou, Artist and activist http://www.thevisibilityproject.com/2014/12/31/this-music-video-brings-maya-angelous-ﬁnal-project-to-life/
SYSTEM MAPPING TOOL To create system, sitemaps and app maps http://quirktools.com/smaps
SKETCH A visual design tool http://bohemiancoding.com/sketch/
MARVEL APP Quickly produce interactive prototypes with no coding https://marvelapp.com
UX RESEARCH Conduct online usability testing with verify app http://verifyapp.com/tour
5 Take aways
CONCLUSION • Use comics to create user scenarios while working on the lean canvass • Get sketching as soon as you can, start with the most ridiculous ideas • Start branding and growth strategy from the outset and ‘bake it in’ to the UX • Prototype early and do ﬁeld research • Your pitches will need to show what the ‘experience’ is about
Thank you We help brands run UX workshops and hackathons, get in touch for more info: @danny_bluestone @cyberduck_uk www.slideshare.net/mesibot