'

The Hacker's Guide to UX

Понравилась презентация – покажи это...





Слайд 0

The hackers guide to UX v0101 Danny Bluestone - September 2015


Слайд 1

TODAY… • About • The world we live in • The lean approach • What is UX • Overarching principles • Tactics


Слайд 2

Hello. We are The hackers guide to UX Danny Bluestone - September 2015


Слайд 3


Слайд 4


Слайд 5

1 The world we live in


Слайд 6

THE WORLD WE LIVE IN Google sets AI standards Apple sets UI standards


Слайд 7

THE WORLD WE LIVE IN Amazon sets shopping standards Facebook sets social standards


Слайд 8

WEARABLES Would you be interested in wearing a sensor device assuming it was from a brand? http://smartiplex.com/2014/09/09/technology-life/


Слайд 9

FRAMING UX


Слайд 10

1 The lean approach


Слайд 11

The Lean startup method is not about cost, its about speed Eric Ries, The Lean Startup http://seriesf.com/post/117010627556/eric-ries-takes-page-from-tim-ferriss-begins


Слайд 12

https://www.thoughtworks.com/insights/blog/how-business-leaders-create-lean-enterprise


Слайд 13

https://www.thoughtworks.com/insights/blog/how-business-leaders-create-lean-enterprise


Слайд 14

https://www.thoughtworks.com/insights/blog/how-business-leaders-create-lean-enterprise


Слайд 15

LEAN CANVAS PROBLEM Ethnography to research customer problems and find opportunities. What will be the triggers and 
 motivations? Consideration:
 Alternatives and mental models SOLUTION Start with task tables and move into prototypes. Bake in ‘shareability’ and distribution in from outset KEY METRICS Put customer satisfaction 
 at the core and think
 about the KPIs you will use Through a UX lens UVP Make sure your UVP is clear within your messaging and brand strategy. Can you build in superior connection tools? Consideration:
 Education curve, brand awareness as well as 
 retention. COST STRUCTURE From a UX perspective, plan the importance of ongoing design, usability reviews, CRO, quality assurance and organic marketing. Is there a way to crowd source features and content? Can you 
 create a tribe of early adopters within your CRM? UNFAIR ADVANTAGE Your brand’s infrastructure, personalisation and your psychological ‘hook model’ CHANNELS Which channels will you use and why, think about availability, consistency and seamlessness CUSTOMER SEGMENTS List your personas and verify them with real people. Use your personas to inform your designs. Consideration:
 Early adopters, different generations,
 rewards REVENUE STREAMS How can you build in co-efficient revenue models to minimise advertising costs? Think about how you can increase user retention and ‘bake’ in reward models as well as upselling and partnerships. CYBER-DUCK LTD


Слайд 16

2 What is UX


Слайд 17

The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use. According to Wikipedia


Слайд 18

UX IS NOT UI HOW UX HAS BEEN VIEWED (“THE WHAT”) Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design HOW UX NEEDS TO BE VIEWED (“THE WHY”) Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design


Слайд 19

3 Overarching principles


Слайд 20

CORE MODEL http://alistapart.com/article/the-core-model-designing-inside-out-for-better-results


Слайд 21

TECHNOLOGY • IoT - The Internet of Things is a precursor of fashion technology. • Innovation - Miniaturisation of sensors (e.g. GPS, NFC, accelerometer), temperature, pressure, magnetometer, microphone and even chemical sensors. • Limitations - Batteries, healthcare approval, regulations, different demographics.


Слайд 22

DESIGN A SYSTEM ‘NOT A DESTINATION’ When designing a product, think about the ‘entire system’, not just a ‘destination’ (e.g. app).


Слайд 23

BRAND STRATEGY • Essence - The brand essence and values need to tie into the manifestation of the UX (e.g. Amazon smile, customer is always put first). • Names - Descriptive names are loved by search engines whereas distinctive names are favoured by trademark lawyers. • Visual aspect - “What is beautiful is usable”, invest in your art direction. • Originality- Make sure your visual language, photography, videos and icons are authentic and unique.


Слайд 24

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou, Artist and activist http://www.thevisibilityproject.com/2014/12/31/this-music-video-brings-maya-angelous-final-project-to-life/


Слайд 25

4 Tactics


Слайд 26

SYSTEM MAPPING TOOL To create system, sitemaps and app maps http://quirktools.com/smaps


Слайд 27

SKETCH A visual design tool http://bohemiancoding.com/sketch/


Слайд 28

MARVEL APP Quickly produce interactive prototypes with no coding https://marvelapp.com


Слайд 29

UX RESEARCH Conduct online usability testing with verify app http://verifyapp.com/tour


Слайд 30

5 Take aways


Слайд 31

CONCLUSION • Use comics to create user scenarios while working on the lean canvass • Get sketching as soon as you can, start with the most ridiculous ideas • Start branding and growth strategy from the outset and ‘bake it in’ to the UX • Prototype early and do field research • Your pitches will need to show what the ‘experience’ is about


Слайд 32

Thank you We help brands run UX workshops and hackathons, get in touch for more info: @danny_bluestone @cyberduck_uk
 www.slideshare.net/mesibot


Слайд 33


×

HTML:





Ссылка: