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Don't Waste Your Time: Secrets of Minimum Viable Prototyping

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Don’t Waste Your Time: Secrets of Minimum Viable Prototyping Big (D)esign Conference 2015 @PhilipLikens


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Thank you all. @PhilipLikens


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Media Policy @PhilipLikens


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Slides @PhilipLikens


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Sabre @PhilipLikens


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Sabre Labs @PhilipLikens


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Lean Startup @PhilipLikens


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Proportional Investment @PhilipLikens


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…and the Minimum Viable Product. @PhilipLikens


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“The minimum viable product is that version  of a new product which allows a team to collect  the maximum amount of validated learning  with the least effort.” -Eric Ries @PhilipLikens


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Sometimes you just need a prototype. @PhilipLikens


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Sabre Labs makes a lot of prototypes. @PhilipLikens


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@PhilipLikens


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@PhilipLikens


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@PhilipLikens


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@PhilipLikens


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@PhilipLikens


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@PhilipLikens


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@PhilipLikens


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@PhilipLikens


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And we’ve made a lot of mistakes. @PhilipLikens


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“A prototype is worth a thousand meetings.” @PhilipLikens


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“A prototype is worth a thousand meetings.” -Ron Burgundy @PhilipLikens


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Thanks Ron. And yes. @PhilipLikens


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…And if the average meeting is an hour long… @PhilipLikens


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…then I can spend 999 hours on my pixel-perfect-printed-but-still-paper prototype and still be in the black? @PhilipLikens


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No. @PhilipLikens


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Don’t waste your time. @PhilipLikens


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Minimum @PhilipLikens


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Viable @PhilipLikens


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6 Prototypes @PhilipLikens


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The Vision Prototype 1 @PhilipLikens


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Problem: We spent 3 months building the thing @PhilipLikens


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Secret 1: Make the one thing that matters high(er) fidelity. @PhilipLikens


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Type of Prototypes Vision prototype As a common communication platform– using them to get everyone on the same page… Conceptual prototype Work through a design–for designers and developers, prototypes act as a way to work through your design… Consensus prototype Sell your idea internally–using them to sell your design solution to internal stake holders… Technical prototype Gauge technical feasibility–designers want to do X, but can engineering do it? Do we have the resources? Is it worth the effort? Demo As a marketing tool–while similar to number 3, this is for an external audience. Todd Zaki Warfel / Joe Lamantia @PhilipLikens


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Communication Evolve / Test Vision prototype As a common communication platform– using them to get everyone on the same page… Conceptual prototype Work through a design–for designers and developers, prototypes act as a way to work through your design… Consensus prototype Sell your idea internally–using them to sell your design solution to internal stake holders… Technical prototype Gauge technical feasibility–designers want to do X, but can engineering do it? Do we have the resources? Is it worth the effort? Demo Testing prototype? As a marketing tool–while similar to number What you put in front of User Testing folks? 3, this is for an external audience. @PhilipLikens


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Secret 2: Pick methods based on outcome. @PhilipLikens


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Problem: We built the thing @PhilipLikens


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Secret 3: Working code wins @PhilipLikens


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The Integration Prototype 2 @PhilipLikens


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Problem: Their API was broken @PhilipLikens


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Secret 4: If you’re testing feasibility, apply some rigor. @PhilipLikens


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Secret 3: (again) Working code wins @PhilipLikens


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Problem: Vision @PhilipLikens


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Secret 5: Be sure your vision is correct. @PhilipLikens


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Problem: Scoping @PhilipLikens


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Secret 6: If you’re setting vision, build only what you need to tell your story (happy path). @PhilipLikens


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Secret 1: (again) Make the one thing that matters high(er) fidelity. @PhilipLikens


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Auth Our Product Auth Other Product @PhilipLikens


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Auth Our Product Auth Other Product Screenshot with button @PhilipLikens


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Auth Our Product Error States Sign Up Auth Other Product Screenshot with button @PhilipLikens


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The Web App Prototype 3 @PhilipLikens


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Problem: The fidelity lead to the wrong conversation @PhilipLikens


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Secret 7: High fidelity != Low fidelity @PhilipLikens


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Problem: Platform lead to the wrong interaction @PhilipLikens


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Secret 8: Platforms dictate interactions. @PhilipLikens


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Secret 9: The design is the implementation. @PhilipLikens


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The Product Prototype 4 @PhilipLikens


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Problem: It took up too much time @PhilipLikens


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Secret 10: Your prototype is like wedding planning - it will take as long as you give it. @PhilipLikens


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Problem: We built functionality we didn’t need @PhilipLikens


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Secret 11: Talking about the outcome allows for better scope conversations. @PhilipLikens


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Apple Watch Prototype 5 @PhilipLikens


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Problem: Impossible @PhilipLikens


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Secret 12: Ensure what you’re designing is possible. @PhilipLikens


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Problem: TMI @PhilipLikens


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Secret 13: Design at actual (tiny) size. @PhilipLikens


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This Presentation Prototype 6 @PhilipLikens


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Don’t waste your time… Building the wrong type of prototype 2. Pick methods based on outcome. 3. Working code wins 7. High fidelity != Low fidelity 8. Platforms dictate interactions. @PhilipLikens


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Don’t waste your time… “Building” beyond the minimum 1. Make the one thing that matters high(er) fidelity. 6. If you’re setting vision, build only what you need to tell your story (happy path). 10. Your prototype is like wedding planning - it will take as long as you give it. 11. Talking about the outcome allows for better scope conversations. @PhilipLikens


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Don’t waste your time… Applying rigor in the wrong places 4. If you’re testing feasibility, apply some rigor. 5. Be sure your vision is correct. 9. The design is the implementation. 12. Ensure what you’re designing is possible. 13. Design at actual (tiny) size. @PhilipLikens


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You stay classy, Dallas. @PhilipLikens


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Secrets of Minimum Viable Prototyping 1. Make the one thing that matters high(er) fidelity. 2. Pick methods based on outcome. 3. Working code wins 4. If you’re testing feasibility, apply some rigor. 5. Be sure your vision is correct. 6. If you’re setting vision, build only what you need to tell your story (happy path). 7. High fidelity != Low fidelity 8. Platforms dictate interactions. 9. The design is the implementation. 10. Your prototype is like wedding planning - it will take as long as you give it. 11. Talking about the outcome allows for better scope conversations. 12. Ensure what you’re designing is possible. 13. Design at actual (tiny) size. @PhilipLikens


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