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Creating the Right Conditions for Creative Thinking

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Creative thinking Creativity vs Innovation Knowledge We all are creative Why are we creative? What limits our creativity Ex nihilo nihil fit The creative space You are creative © Fabio Arangio - Graphic designer & instructor


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? estionnaire Creative thinking Please give your definition of Creativity: Are Creativity and Innovation the same thing?  Yes Master  or)  If not, what’s the difference? Where does the creative idea come from? is it magic?  No


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creativity vs innovation © Fabio Arangio - Graphic designer & instructor


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creativity vs innovation “think again” the ability to give a new interpretation to something we already know © Fabio Arangio - Graphic designer & instructor


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creativity vs innovation re-interpretation “new” the ability to invent something new that didn’t exist before © Fabio Arangio - Graphic designer & instructor


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creativity vs innovation re-interpretation invention © Fabio Arangio - Graphic designer & instructor


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Question no.1: what does our client need? © Fabio Arangio - Graphic designer & instructor


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Requirement no.1: knowledge no matter if you have to re-think in a new creative way a product or you have to contribute to create an innovative one, you better know what you are talking about © Fabio Arangio - Graphic designer & instructor


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Requirement no.1: knowledge no matter if you have to re-think in a new creative way a product or you have to contribute to create an innovative one, you better know what you are talking about study ;-) © Fabio Arangio - Graphic designer & instructor


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ON LESS ISING VERT AD THE FROM get information listen inquire research understand describe explain simplify magnify © Fabio Arangio - Graphic designer & instructor provide information


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mistake no. 1: you innovate instead don’t miss the product re-thinking the product means that you actually start from the product, don’t miss it! understand the product and all its features and think about it from a different point of you © Fabio Arangio - Graphic designer & instructor


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a matter of point(s) of view client point of view production point of view user point of view © Fabio Arangio - Graphic designer & instructor market point of view


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we all are creative © Fabio Arangio - Graphic designer & instructor


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why are we creative? © Fabio Arangio - Graphic designer & instructor


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why are we creative? supercompensation © Fabio Arangio - Graphic designer & instructor


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why are we creative? supercompensation Supercompensation is a phisiologycal feature coded in our genetics, it is what makes us improve in any aspects of our life. Supercompensation works in a simple way: once we face a new challenge, we don’t only learn how to face it but we also get ready to an even more complex one. I believe this is the core of our creative thinking ability. © Fabio Arangio - Graphic designer & instructor


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we all are creative creativity is a method the ability of being creative is an innate skill common to all human being with no actual distinction the ability of expressing our creativity may vary though why? © Fabio Arangio - Graphic designer & instructor


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if I can be creative, then why © Fabio Arangio - Graphic designer & instructor I am not?


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what limits our ability of being creative lack of knowledge lack of a method lack of self-esteem © Fabio Arangio - Graphic designer & instructor un-creative enviroment


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knowledge ok, we already got it! inquire, understand etc. © Fabio Arangio - Graphic designer & instructor


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study! © Fabio Arangio - Graphic designer & instructor


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enviroment creativity needs a creative enviroment in order to show up the sons and daughters of artists are likely to become artists themselves it’s not genetics* it’s the enviroment you grow up with * an extensive Danish study reveals that the adopted child will likely be more similar to the new parents than the biological ones, it’s not about genetics, it’s about the enviroment we live in © Fabio Arangio - Graphic designer & instructor


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our brain left © Fabio Arangio - Graphic designer & instructor right


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realistic © Fabio Arangio - Graphic designer & instructor artistic


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realistic the method artistic the spark science creativity © Fabio Arangio - Graphic designer & instructor


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make your enviroment creative friendly © Fabio Arangio - Graphic designer & instructor


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self-esteem creativity needs you to focus on the matter not on you if you fear whether you will be able to get a good idea or not you are actually not thinking about the idea at all © Fabio Arangio - Graphic designer & instructor


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win your fears be confident it will work out ok © Fabio Arangio - Graphic designer & instructor


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© Fabio Arangio - Graphic designer & instructor


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method the creative spark needs a method to light it up the association of ideas (i.e. brain storming) © Fabio Arangio - Graphic designer & instructor


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be methodic be active © Fabio Arangio - Graphic designer & instructor


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do something! © Fabio Arangio - Graphic designer & instructor


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do something because... ex nihilo nihil fit nothing comes from nothing © Fabio Arangio - Graphic designer & instructor


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ex nihilo nihil fit nothing comes from nothing creativity is not random even if it may seems it is i.e. we are not able to express an absolute random idea or number any number you “randomly” think of is actually associated to a logical event that happened © Fabio Arangio - Graphic designer & instructor


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creativity is not random even if it may seems it is the process of the creative thinking may be too complex to be predictable but it is still a flow of information and association of ideas elaborated by our brain © Fabio Arangio - Graphic designer & instructor


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do something so what? brain storming individual bs © Fabio Arangio - Graphic designer & instructor group bs


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what limits our ability of being creative lack of knowledge lack of a method lack of self-esteem © Fabio Arangio - Graphic designer & instructor un-creative enviroment


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An empty page © Fabio Arangio - Graphic designer & instructor


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Scary? © Fabio Arangio - Graphic designer & instructor


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Is it really empty? © Fabio Arangio - Graphic designer & instructor


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Look better... © Fabio Arangio - Graphic designer & instructor


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Yes, right here... © Fabio Arangio - Graphic designer & instructor


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© Fabio Arangio - Graphic designer & instructor


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It is a space waiting to be arranged © Fabio Arangio - Graphic designer & instructor


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It is a space waiting to be arranged © Fabio Arangio - Graphic designer & instructor


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It is a creative space! © Fabio Arangio - Graphic designer & instructor


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You need space to design! we all are creative © Fabio Arangio - Graphic designer & instructor so are you


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empty space vs negative space © Fabio Arangio - Graphic designer & instructor


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empty space vs negative space © Fabio Arangio - Graphic designer & instructor


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forget “empty” space empty space is not a term designer should really use © Fabio Arangio - Graphic designer & instructor


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negative space as complementary to “positive space” it is an “active” space and part of the design itself ultimately it is the space that hosts our creativity © Fabio Arangio - Graphic designer & instructor


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ON LESS SIGN C DE APHI E GR TH FROM © Fabio Arangio - Graphic designer & instructor


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ON LESS SIGN C DE APHI E GR TH FROM © Fabio Arangio - Graphic designer & instructor


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ON LESS SIGN C DE APHI E GR TH FROM © Fabio Arangio - Graphic designer & instructor


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one thing you should never forget © Fabio Arangio - Graphic designer & instructor


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you are creative © Fabio Arangio - Graphic designer & instructor


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