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What Football Can Teach Us About Product Design

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WHAT FOOTBALL CAN TEACH US ABOUT PRODUCT DESIGN


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BRIAN BIMSCHLEGER SENIOR STRATEGIST, DIGITAL TELEPATHY @BIMSCHLEGER #INVISIONWEBINAR


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design


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LANGUAGE EVOLUTION SINGLE WING WEST COAST AIR CORYELL ERHARDT-PERKINS


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SINGLE WING 60s 70s 80s 90s


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H-SWEEP


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H-SWEEP


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WEST COAST 60s 70s 80s 90s


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X-SLANT Z-SLANT F-GO Y-OUT H-FLAT


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X-SLANT Z-SLANT F-GO Y-OUT H-FLAT


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X-SLANT Z-SLANT F-GO Y-OUT H-FLAT


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AIR CORYELL 60s 70s 80s 90s


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ROUTE TREE


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ROUTE TREE


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ROUTE TREE


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229 Y-OUT H-FLAT


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229 Y-OUT H-FLAT


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229 Y-OUT H-FLAT


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ERHARDT-PERKINS 60s 70s 80s 90s


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THE “GHOST” CONCEPT


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GHOST TOSSER


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GHOST TOSSER


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GHOST TOSSER


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HOW FRAMEWORKS HELP LARGE TEAMS SENIOR STRATEGIST, Effective DIGITAL TELEPATHY communication of complex concepts Improved accuracy & performance Reduced time planning to reduce time implementing


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ELEMENT A route SENIOR STRATEGIST, DIGITAL TELEPATHY


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ELEMENT COMPONENT A route concept SENIOR STRATEGIST, DIGITAL TELEPATHY


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ELEMENT COMPONENT LAYOUT A play SENIOR STRATEGIST, DIGITAL TELEPATHY


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ELEMENT COMPONENT LAYOUT EXPERIENCE SENIOR STRATEGIST, DIGITAL TELEPATHY A drive content


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SENIOR STRATEGIST, Consistency in DIGITAL TELEPATHY applied styles DESIGN LANGUAGE Concise language declares intention Less back-and-forth needed during development


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concepting language


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WHITEBOARD FRAMEWORK


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Have a Story. Obey the Legend.


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AS A I WANT TO SO THAT


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WHEN I I WANT TO SO THAT


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WHEN I HAVE SIGNED UP FOR INVISION I WANT TO CREATE A NEW PROJECT SO THAT I CAN STORE MY PROTOTYPES


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LAYOUT CONTENT ACTION CONDITIONAL


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LAYOUT CONTENT ACTION CONDITIONAL


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PAGE MODAL TAKEOVER EXTERNAL


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LAYOUT CONTENT ACTION CONDITIONAL


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cbx: radio: boxcar: dr. mario: sdd: dd: table: col: cta:


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LAYOUT CONTENT ACTION CONDITIONAL


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cta cta clicked on next step


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LAYOUT CONTENT ACTION CONDITIONAL


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modal: cta: copy: cbx: future:


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Have a Story. Obey the Legend.


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WHEN I I WANT TO SO THAT


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LAYOUT CONTENT ACTION CONDITIONAL


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CHALLENGES TO ANTICIPATE SENIOR STRATEGIST, it right It takes time to get DIGITAL TELEPATHY at DT) (6 months to refine Expect friction in the beginning, as rules are new Emphasize team participation


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HUDDLE UP TO SEE HOW THIS CAN WORK FOR YOUR TEAM SENIOR a common user flow Find STRATEGIST, DIGITAL TELEPATHY Determine layouts and actions Take it to the whiteboard


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design #WHITEBOARDFRAMEWORK @bimschleger


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