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Usability Essentials

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SEOCUSTOMER.COM DON’T MAKE ME THINK


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SEOCUSTOMER.COM USABILITY MEANS… USABILITY MEANS MAKING SURE SOMETHING WORKS WELL, AND THAT A PERSON OF AVERAGE ABILITY OR EXPERIENCE CAN USE IT FOR ITS INTENDED PURPOSE WITHOUT GETTING HOPELESSLY FRUSTRATED.


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SEOCUSTOMER.COM SELFEVIDENT AS FAR AS HUMANLY POSSIBLE, WHEN I LOOK AT A WEB PAGE IT SHOULD BE SELF-EVIDENT. OBVIOUS. SELF-EXPLANATORY.


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SEOCUSTOMER.COM DON’T MAKE ME THINK AS A RULE, PEOPLE DON’T LIKE TO PUZZLE OVER HOW TO DO THINGS. IF PEOPLE WHO BUILD A SITE DON’T CARE ENOUGH TO MAKE THINGS OBVIOUS IT CAN ERODE CONFIDENCE IN THE SITE AND ITS PUBLISHERS.


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SEOCUSTOMER.COM DON’T WASTE MY TIME MUCH OF OUR WEB USE IS MOTIVATED BY THE DESIRE TO SAVE TIME. AS A RESULT, WEB USERS TEND TO ACT LIKE SHARKS. THEY HAVE TO KEEP MOVING OR THEY’LL DIE.


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SEOCUSTOMER.COM BACK BUTTONS USERS STILL CLING TO THEIR BACK BUTTONS THERE’S NOT MUCH OF A PENALTY FOR GUESSING WRONG. UNLIKE FIREFIGHTING, THE PENALTY FOR GUESSING WRONG ON A WEBSITE IS JUST A CLICK OR TWO OF THE BACK BUTTON. THE BACK BUTTON IS THE MOST-USED FEATURE OF WEB BROWSERS.


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SEOCUSTOMER.COM CREATURES OF HABIT IF WE FIND SOMETHING THAT WORKS, WE STICK TO IT. ONCE WE FIND SOMETHING THAT WORKS — NO MATTER HOW BADLY — WE TEND NOT TO LOOK FOR A BETTER WAY. WE’LL USE A BETTER WAY IF WE STUMBLE ACROSS ONE, BUT WE SELDOM LOOK FOR ONE.


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SEOCUSTOMER.COM NO TIME FOR SMALL TALK HAPPY TALK IS LIKE SMALL TALK – CONTENT FREE, BASICALLY JUST A WAY TO BE SOCIABLE. BUT MOST WEB USERS DON’T HAVE TIME FOR SMALL TALK; THEY WANT TO GET RIGHT TO THE BEEF. YOU CAN – AND SHOULD – ELIMINATE AS MUCH HAPPY TALK AS POSSIBLE.


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SEOCUSTOMER.COM DON’T LOSE SEARCH SOME PEOPLE (SEARCH-DOMINANT USERS), WILL ALMOST ALWAYS LOOK FOR A SEARCH BOX AS THEY ENTER A SITE. THESE MAY BE THE SAME PEOPLE WHO LOOK FOR THE NEAREST CLERK AS SOON AS THEY ENTER A STORE.


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SEOCUSTOMER.COM MENTAL SITEMAPS WHEN WE RETURN TO SOMETHING ON A WEB SITE, INSTEAD OF REPLYING ON A PHYSICAL SENSE OF WHERE IT IS, WE HAVE TO REMEMBER WHERE IT IS IN THE CONCEPTUAL HIERARCHY AND RETRACE OUR STEPS.


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SEOCUSTOMER.COM MAKE IT EASY TO GO HOME HAVING A HOME BUTTON IN SIGHT AT ALL TIMES OFFERS REASSURANCE THAT NO MATTER HOW LOST I MAY GET, I CAN ALWAYS START OVER, LIKE PRESSING A RESET BUTTON OR USING A “GET OUT OF JAIL FREE” CARD.


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