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Why Your Products Need Stories

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WHY YOU SHOULD BE TELLING STORIES VINCE BASKERVILLE UX DIRECTOR, @CALLRAIL


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#SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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The Goal of you telling stories is to convince yourself and others that this information is worthwhile to remember. #SNS15 vince baskerville | @whoisvince


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Telling Stories: ‣ helps put a ‘face’ on data ‣ helps paint in missing details from research, sketches, prototypes ‣ helps encourage collaboration & innovation #SNS15 vince baskerville | @whoisvince


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Stories can illustrate problems & pain points that wasn’t discovered by focusing on specific feature functionality. #SNS15 vince baskerville | @whoisvince


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IT’S ALREADY APART OF OUR PROCESS #SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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We all tell stories… you just may not know how to use them effectively in your work #SNS15 vince baskerville | @whoisvince


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Storytelling prep isn’t just for main stage presentations #SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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EVERY PRODUCT STARTS WITH A GREAT STORY #SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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It’s because we tend to focus on the how, and what of a product, letting why get pushed aside. #SNS15 vince baskerville | @whoisvince


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If I had one hour to save the world, I would spend 45 minutes defining the problem and only 5 minutes finding the solution. - Einstein #SNS15 vince baskerville | @whoisvince


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Story Structure #SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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If you want to build a product that’s relevant to people, you need to put yourself in their shoes. You need to write the story from their side. - Jack Dorsey #SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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Providing context forces us to zoom out from a moment in time or specific functionality so we can understand someone’s greater experience. #SNS15 vince baskerville | @whoisvince


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Next Conflict… what’s the problem your character / persona / vertical is hoping you solve? #SNS15 vince baskerville | @whoisvince


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Finally, Resolution.. #SNS15 vince baskerville | @whoisvince


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Hopefully you know that answer… O_o 
 
 … or you have a different problem #SNS15 vince baskerville | @whoisvince


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#SNS15 vince baskerville | @whoisvince


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Q&A STAY CLASSY


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