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Outcomes That Matter

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ALBERTA SORANZO OUTCOMES THAT MATTER @albertatrebla | tobiasandtobias.com


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30 sec clip from https://www.ted.com/talks/dan_gilbert_you_are_always_changing/


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@albertatrebla | #NUX4


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HOW MANY MONTHS? @albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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A DIAMOND IS FOREVER. @albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4 video https://www.youtube.com/watch?v=e0OMVPUBgYg


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@albertatrebla | #NUX4


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UNCLE JOE @albertatrebla | #NUX4


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@albertatrebla | #NUX4


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BEHAVIOR MODIFICATION THERAPY @albertatrebla | #NUX4


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BEHAVIOR CHANGE MATRIX DO (Form automatic response) Amateur Expert DON’T (Break automatic response) Habitué Addict Low self-control High self-control @albertatrebla | #NUX4


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EVERYONE SUDDENLY SEEMS INTERESTED IN MESSING WITH YOUR HEAD. Nir Eyal @albertatrebla | #NUX4


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@albertatrebla | #NUX4


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MINIMUM WAGE @albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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FUTURE YOU @albertatrebla | #NUX4


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CAN THE PRESENT YOU TRUST THE FUTURE YOU? David DeSteno @albertatrebla | #NUX4


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TRUST CONTAINS AN ELEMENT OF RISK. @albertatrebla | #NUX4


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MAKE ME A PRODUCT @albertatrebla | #NUX4


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@albertatrebla | #NUX4


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This makes me feel small I’m not the data type. I don’t have this kind of money How do I even use this? What am I supposed to do? It looks like a private company for people in the know I would need to be overly educated to make the most of it @albertatrebla | #NUX4 It’s trying to ‘wow’ me with its revolutionary technology This is more my end It is talking to me as a individual It feels like I could do something here


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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Message Embed High Valuable Efficient Safe Relatable Familiar Accessible Severity of challenge Trust Understandable Control Awareness Emotion Adjourn Personal values Low Low @albertatrebla | #NUX4 Effort to address High


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@albertatrebla | #NUX4


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Investing for humans FEES BLOG ABOUT Why invest? › No gambling › Slow & steady growth › Super easy, no jargon › 10 minutes or less A new way to invest CONTACT Login


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@albertatrebla | #NUX4


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@albertatrebla | #NUX4


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1. Make it personal 2. Tip the scales 3. Craft the journey 4. Set up the options 5. Keep it simple @albertatrebla | #NUX4


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@albertatrebla | #NUX4


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ALBERTA SORANZO THANK YOU @albertatrebla | tobiasandtobias.com


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IMAGE AND VIDEO CREDITS – – – – – – – – – – – – – – – – – – – @albertatrebla | #NUX4 Dan Gilbert, The psychology of your future self — https://www.ted.com/talks/dan_gilbert_you_are_always_changing/ (video) Engagement ring — https://www.flickr.com/photos/wwarby/4859185569 Money under the mattress — https://www.flickr.com/photos/imtfi/5867465135/ Gambling man — https://www.flickr.com/photos/ajbatac/16471904679/ Rough diamonds — http://www.bullionstreet.com/ Street cleaner — https://www.flickr.com/photos/jaygooby/2035822262/ Diamond miners — https://www.flickr.com/photos/brianharringtonspier/455875454/ Japanese engagement — http://www.tokyoweddingphotography.com/ Casino bar — https://www.flickr.com/photos/maxbraun/5250317411/ Rehab clinic — http://www.rehab-clinic.com/ Nir Eyal — http://ui-patterns.com/blog/nir-eyal-trigger-actions-and-reward-them-to-build-habits and https://twitter.com/ceciliefjellhoy/ status/522656938925248512/photo/1 Topiary — https://www.flickr.com/photos/avdezign/9219540853/ Family on couch — http://www.washingtonpost.com/news/storyline/wp/2014/10/16/she-bought-a-sofa-on-installment-payments-nowits-straining-her-life/ Council estate — https://www.flickr.com/photos/sarflondondunc/5791730956 Superheroes — http://moviepilot.com/posts/2015/02/24/catwoman-nightwing-or-deadpool-these-superheroes-need-tv-shows-2721897 Back to the future — https://www.thrillist.com/tech/your-desk-needs-a-back-to-the-future-hoverboard London night shot — https://www.flickr.com/photos/andi-cj/16388084611 Behavior change strategy card — https://www.artefactgroup.com Spiderman — http://www.theamazingspidermangame.com


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FURTHER READING @albertatrebla | #NUX4 – Have you ever tried to sell a diamond? 
 http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/ – The incredible story of how De Beers created and lost the most powerful monopoly ever
 http://www.businessinsider.com/history-of-de-beers-2011-12?IR=T – How diamonds became forever.
 http://www.nytimes.com/2013/05/05/fashion/weddings/how-americans-learned-to-love-diamonds.html?_r=1 – How to design behavior, http://www.nirandfar.com/2012/03/how-to-design-behavior.html – Rental America : why the poor pay $4,150 for a $1,500 sofa— http://www.washingtonpost.com/news/storyline/wp/2014/10/16/shebought-a-sofa-on-installment-payments-now-its-straining-her-life/ – Behavior change strategy card — https://www.artefactgroup.com/content/tool/behavior-change-strategy-cards/ – Hooked, Nir Eyal – Nickeled and Dimed, Barbara Ehrenreich – Stumbling on happiness, Daniel Gilbert – The truth about trust, David DeSteno


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