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Brand of Steel: How Great UX Makes Brands Unbreakable

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Brand of Steel: How Great UX Makes Brands Unbreakable Presented by Eli Silva @elisymeon


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About Eli Silva: Favorite Color: Green Twitter: @elisymeon Experience: UX Designer/Architect LinkedIn: linkedin.com/in/elisymeon


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Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel


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Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel Let’s Look at Unicorns


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So, What is UX?


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UX is not UI!


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The Common Impression


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The Job Description


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The Reality


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Forget the Unicorns


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No Unicorns?!


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Collaboration across disciplines is a better practice than a few people who can do it all.


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The Reality VS


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UX Designers are in the business of assembling Voltron, not being unicorns. Collaboration is the Differentiating Factor:


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So, What is UX?


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Technology Business Design UX


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UX applies anywhere and everywhere a human meets your brand. Digital or not, UX is happening.


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UX is about strategy, research and design working together to put users front and center Defining UX:


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Service Product Interface What does User Experience Touch?


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UI or GUI Product Interface Service What does User Experience Touch?


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How?


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EMPATHY!


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UX helps a brand find and deliver a strategy related to their goals, and the goals of their users. Let’s Define UX:


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Truth: The Experience is the Product


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Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel


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Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel Why is UX so Important?


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What about UI?


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UI helps a brand convey a unique look and feel for their users that delivers visually on the brand's promise. Let’s Define UI:


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“In order to avoid losing its place atop organizations, design must deliver results. Designers must also accept that if they don’t, they’re not actually designing well…” -Mills Baker, Facebook


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Outdated Creative Delivery Model:


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Outdated Creative Delivery Model:


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UX Visually Defined:


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An Example of Outdated Creative Delivery:


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UX has a Plan:


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An Example of Updated Creative Delivery:


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UX in action is a lot more powerful than pretty-making. It’s advanced, empathetic problem solving.


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UX helps companies turn toward users & away from traditions that stand alone. It's data driven and research based.


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UX brings the customer into the boardroom at the C level, and helps customers shape the products they use Building a User Centered Brand:


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Truth: “Good” design is not enough.


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Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel


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Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel How to Build UX Maturity


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UX helps brands resonate with customers by collecting feedback and integrating it into overall product strategy Let’s Plan for Greatness:


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UX takes customer focus, and wraps development, and design around that focus, so brands achieve more


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A user’s interactions with your promises determines your brand.


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Websites are a promise that you and your services are accessible, relevant, and available to your customers on their schedule.


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Time for a redesign?!


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Not so Fast...


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We can’t really afford UX...


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There's still a big gap for many companies out there, and the UX maturity is still set to grow


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Truth: Good Brands Redesign, Great Brands Realign


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About Eli Silva: Website: elisilva.com Twitter: @elisymeon Slides: http://goo.gl/PEv01o LinkedIn: linkedin.com/in/elisymeon


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