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Online News Videos - The UX of Subtitle Position

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Online News Videos The UX of Subtitle Position Michael Crabb Robert Gordon University Rhianne Jones BBC R&D Mike Armstrong BBC R&D Chris Hughes BBC R&D


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In todays news, there is nothing really important going on and everything is fine. Nothing to worry about at all


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caution subtitles ahead


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256 million visitors per week


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within small large below


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chat Chit chat? Chit Chat Chit!


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Aesthetics endurability Involvement Usability Usefulness Attention Familiarity


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Aesthetics endurability Involvement Usability Usefulness Attention Familiarity


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Aesthetics endurability Involvement Usability Attention Usefulness within video Familiarity below video


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Aesthetics endurability Involvement Usability Attention Usefulness Small Video Familiarity Large Video


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Aesthetics endurability Involvement Usability Attention Usefulness Familiarity


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Aesthetics endurability Involvement Usability Attention Usefulness Familiarity


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Aesthetics endurability Involvement Usability Attention Usefulness Familiarity “I prefer having the subtitles underneath the footage. It’s not super imposed on the image it seems more like part of the image “


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Aesthetics endurability Involvement Usability Attention Usefulness Familiarity “I’d know better if I was to spend a week watching and trying this out “


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Aesthetics endurability Involvement Usability “They are almost integrated and you are paying attention to both things [subtitles and video content] at once. “ Attention Usefulness Familiarity I much prefer having the subtitles below the screen because you’re not missing anything.


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Aesthetics endurability Involvement Usability Attention Usefulness Familiarity “As you get older your peripheral vision shrinks, and for that reason having it compact is better. Having subtitles underneath I have to move around a lot more”


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Aesthetics endurability Involvement Usability Attention Usefulness Familiarity “I think that below is more apparent, but it doesn’t show off to my eyes as muCh“


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Aesthetics endurability Involvement Usability Attention Usefulness Familiarity When things are moving around in the background behind the subtitles it can be difficult, it’s hard to use.


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Aesthetics endurability Involvement Usability Attention Usefulness Familiarity “it felt a bit more natural. It was still weird seeing it not hovering like it normally is with the white writing over the picture “


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ALTERNATIVE Subtitle Position


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I’m used to reading it along the bottom but I'd prefer it at the top. If the kids are in the way I don’t need to get them to move I can just look at the top.


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“I don’t want to seem really picky because subtitles are subtitles” “when you’re deaf and you’re used to being deaf, just having any subtitles at all is a big improvement so I’m not too fussy “


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Positioning subtitles below a video clip in a web browser, rather than within the video, leads to an increase in user experience ONE


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Personalisation of subtitle position is viewed positively by participants. TWO


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The UX of Subtitled Video Content can only be measured when users believe that adequate access to subtitles exists. THREE


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Online News Videos The UX of Subtitle Position Michael Crabb Robert Gordon University Rhianne Jones BBC R&D Mike Armstrong BBC R&D Chris Hughes BBC R&D


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