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LEAN UX PRODUCT DESIGN
GEORGE ELKHABBAZ CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE. USER EXPERIENCE ADDICT TWITTER: @SOUPI
INTRODUCTION HELLO MY NAME IS… MY SPIRIT ANIMAL IS… MY IDEA IS… You
TODAY’S WORKSHOP WHAT TO EXPECT ▸ Design is about solving a problem ▸ Design is not how it looks ▸ Low Fidelity MVP ▸ I am not here to teach you about YOUR product ▸ My goal is to give you a set of tools that will help you develop YOUR ideas
TODAY’S WORKSHOP WHAT TO EXPECT ▸ Overview of what Lean Startup is ▸ Overview of what Lean UX is ▸ Product Design ▸ Personas ▸ Use Cases ▸ Features ▸ Metrics ▸ Recap/Wrap up
Understand The Problem Design Test Learn Build Launch
SUCCESSFUL LEAN UX
SUCCESSFUL LEAN UX HOW WILL IT WORK? ▸ Goal driven teams ▸ Cross-functional teams ▸ Minimum viable features ▸ Data > Opinion ▸ Close interaction with real customers
DIFFERENCE BETWEEN “CHEAP” AND LEAN UX CHEAP UX LEAN UX ▸ Budget comes ﬁrst ▸ Discovery and learning come ﬁrst ▸ Jump to tactical ﬁxes in design ▸ Invest in strategic changes in design ▸ Skip on important parts of the UX process to avoid spending money ▸ Think smarter about how to do the UX faster yet spend money more effectively ▸ Don’t spend money ▸ Don’t waste money ▸ ▸ ▸ ▸ ▸ More likely to think about how to make More likely to think about cutting costs more money while delivering great UX MINIMAL viable product ▸ Minimal VIABLE product Focus on how much money is spent ▸ Focus on when and how money is spent Play it safe. No failing. ▸ Fail faster, learn, ADAPT uxmatters.com
WHAT YOUR CUSTOMERS SEE LOOK & FEEL PROTOTYPE RESEARCH PLANNING
WARMUP IDENTIFICATION ▸ Who are your users? ▸ What is their problem? ▸ What is your solution? ▸ Is there already solution out there for their problem? How does it fall short?
WARMUP IDENTIFICATION PEOPLE Ha e ve Us PROBLEM Address SOLUTION
PERSONAS KNOW YOUR CUSTOMERS
PERSONA WHAT IS IT FOR?
PERSONAS FACTS ▸ Age ▸ City where s/he lives ▸ Work ▸ Marital status ▸ Income ▸ Etc.
PERSONAS BEHAVIORS ▸ What do they do that makes them your target audience? ▸ How are they solving their problems now?
PERSONAS NEEDS & GOALS ▸ What do they need to accomplish that will solve their problem? ▸ Why do they do the behaviors? ▸ How are they solving the problem now?
QUESTIONS TO ANSWER: 1.ARE THERE ENOUGH PEOPLE LIKE THAT? 2.CAN YOU FIND ANY AND TALK TO THEM?
USE CASES VALUE PROPOSITION
VALUE PROPOSITION: USE CASES WITH “PRODUCT/SERVICE NAME” OMAR CAN…”ACCOMPLISH TASKS” Your Product
1.WRITE UP TO 6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK
BRAINSTORM UP TO 4 FEATURES
WHAT YOU HAVE NOW: 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?
DOES IT WORK? METRICS
Unhelpful Vain Good Better Magic NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS WHO SIGN IN SEVERAL TIMES A DAY % OF USERS WHO USE THE SERVICE SEVERAL TIMES A DAY
METRICS GUIDELINES ▸ Metric should begin with a number ▸ number of… ▸ average number of… ▸ percent of… ▸ Metric should have a timeframe ▸ Per day… ▸ Per week… ▸ Per month…
PICK YOUR METRICS!
WHAT YOU HAVE NOW: 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.
ALMOST THERE! STORY TIME!
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THANK YOU! TWITTER: @SOUPI