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Product Design Using Lean UX

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LEAN UX PRODUCT DESIGN


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GEORGE ELKHABBAZ CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE. 
 USER EXPERIENCE ADDICT TWITTER: @SOUPI


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INTRODUCTION HELLO MY NAME IS…
 MY SPIRIT ANIMAL IS…
 MY IDEA IS… You


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TODAY’S WORKSHOP WHAT TO EXPECT ▸ Design is about solving a problem ▸ Design is not how it looks ▸ Low Fidelity MVP ▸ I am not here to teach you about YOUR product ▸ My goal is to give you a set of tools that will help you develop YOUR ideas


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TODAY’S WORKSHOP WHAT TO EXPECT ▸ Overview of what Lean Startup is ▸ Overview of what Lean UX is ▸ Product Design ▸ Personas ▸ Use Cases ▸ Features ▸ Metrics ▸ Recap/Wrap up


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LEAN STARTUP


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LEAN UX


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Understand The Problem Design Test Learn Build Launch


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SUCCESSFUL LEAN UX


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SUCCESSFUL LEAN UX HOW WILL IT WORK? ▸ Goal driven teams ▸ Cross-functional teams ▸ Minimum viable features ▸ Data > Opinion ▸ Close interaction with real customers


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DIFFERENCE BETWEEN “CHEAP” AND LEAN UX CHEAP UX LEAN UX ▸ Budget comes first ▸ Discovery and learning come first ▸ Jump to tactical fixes in design ▸ Invest in strategic changes in design ▸ Skip on important parts of the UX process to avoid spending money ▸ Think smarter about how to do the UX faster yet spend money more effectively ▸ Don’t spend money ▸ Don’t waste money ▸ ▸ ▸ ▸ ▸ More likely to think about how to make More likely to think about cutting costs more money while delivering great UX MINIMAL viable product ▸ Minimal VIABLE product Focus on how much money is spent ▸ Focus on when and how money is spent Play it safe. No failing. ▸ Fail faster, learn, ADAPT uxmatters.com


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WHAT YOUR CUSTOMERS SEE LOOK & FEEL PROTOTYPE RESEARCH PLANNING


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WARMUP


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WARMUP IDENTIFICATION ▸ Who are your users? ▸ What is their problem? ▸ What is your solution? ▸ Is there already solution out there for their problem? How does it fall short?


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WARMUP IDENTIFICATION PEOPLE Ha e ve Us PROBLEM Address SOLUTION


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PERSONAS KNOW YOUR CUSTOMERS


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PERSONA WHAT IS IT FOR?


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PERSONAS FACTS ▸ Age ▸ City where s/he lives ▸ Work ▸ Marital status ▸ Income ▸ Etc.


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PERSONAS BEHAVIORS ▸ What do they do that makes them your target audience? ▸ How are they solving their problems now?


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PERSONAS NEEDS & GOALS ▸ What do they need to accomplish that will solve their problem? ▸ Why do they do the behaviors? ▸ How are they solving the problem now?


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PAUSE!


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QUESTIONS TO ANSWER: 1.ARE THERE ENOUGH PEOPLE LIKE THAT?
 2.CAN YOU FIND ANY AND TALK TO THEM?


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WHAT NEXT?


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USE CASES VALUE PROPOSITION


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VALUE PROPOSITION: USE CASES WITH “PRODUCT/SERVICE NAME” OMAR CAN…”ACCOMPLISH TASKS” Your Product


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1.WRITE UP TO 6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK


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BRAINSTORMING FEATURES


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BRAINSTORM UP TO 4 FEATURES


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RECAP!


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WHAT YOU HAVE NOW:
 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?


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DOES IT WORK? METRICS


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ACTIONABLE METRICS!


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Unhelpful Vain Good Better Magic NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS
 WHO SIGN IN SEVERAL TIMES A DAY % OF USERS
 WHO USE THE SERVICE SEVERAL TIMES A DAY


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METRICS GUIDELINES ▸ Metric should begin with a number ▸ number of… ▸ average number of… ▸ percent of… ▸ Metric should have a timeframe ▸ Per day… ▸ Per week… ▸ Per month…


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PICK YOUR METRICS!


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RECAP!


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WHAT YOU HAVE NOW:
 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.


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ALMOST THERE! STORY TIME!


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PACKAGE IT! SHARE IT!


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THANK YOU! TWITTER: @SOUPI


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