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How Experiences Sell Products

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How experiences sell products @lucyblackwell | lucy.blackwell@futurelearn.com


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Don’t eat me yet!


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Feelings


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Experiences make you feel alive.


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Inspiration Challenge Fear Risk Reward Achievement


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Inspiration Challenge Fear Maybe not? Risk Reward Achievement


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Explore Choose Register Inform Wait Start


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Explore Choose Register Inform Wait Start 50%


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Welcome Explore Choose Register Start


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PART 1: FEELINGS By paying attention to the users emotional experience we can understand better the motivations driving users’ decisions.


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You are more beautiful than you think http://realbeautysketches.dove.com/


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#NoLikesNeeded http://selfesteem.dove.co.uk


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PART 1: FEELINGS Experiences can change how people feel about themselves.


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How does this make you feel?


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Give me away!


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Don’t eat me yet!


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Sharing


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Do you love anyone enough to give them your last Rolo?


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http://www.dandad.org/en/cadbury-gorilla/


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PART 2: SHARING Every experience can be seen as a conversation, an opportunity to connect.


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“Strong social connections… are essential ingredients to psychological well-being. Experiences, much more than material possessions, tend to encourage these types of social connections.” FROM A STUDY CONDUCTED AT CORNELL UNIVERSITY TITLED ‘THE RELATIVE RELATIVITY OF MATERIAL AND EXPERIENTIAL PURCHASES.’


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PART 2: SHARING Experiences encourage social activity, which people like to share with others, so users end up selling your product for you.


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Memories


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"Don't bother with the Kings and Queens of England. All of you should learn these dates instead."


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“A satisfying experience, often becomes even more positive over time as it is embellished in memory.” FROM A STUDY CONDUCTED AT CORNELL UNIVERSITY TITLED ‘THE RELATIVE RELATIVITY OF MATERIAL AND EXPERIENTIAL PURCHASES.’


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PART 3: MEMORIES Experiences get better with age, as the story is retold again and again.


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BA


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http://www.niemanlab.org/2015/08/the-new-york-times-built-a-slack-bot-to-help-decide-which-stories-to-post-to-social-media/


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PART 3: MEMORIES Surprises can make an experience very memorable.


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Eat me*! Save the flag! *This may contain sugar, dairy & nuts!


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Value


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“Survey subjects rated life experiences as making them happier and as a better use of money than buying objects… But they actually spent their cash on material goods, whose value is more easily quantifiable.” FROM ‘THE HIDDEN COST OF VALUE-SEEKING: PEOPLE DO NOT ACCURATELY FORECAST THE ECONOMIC BENEFITS OF EXPERIENTIAL PURCHASES’


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http://www.nationaltheatre.org.uk/shows/the-drowned-man-a-hollywood-fable


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PART 4: VALUE Physical mementos can enrich an experience and make the product feel more valuable.


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Verification builds trust, and providing a more detailed transcript to show the quality of the work done, as well as the effort put in adds value.


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PART 4: VALUE Customised mementos will make an experience feel more unique and valuable to the user.


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$14,916.00 Raised. 169 Songs written.


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GREAT EXPERIENCES…. Make us feel alive… Are very share-able… Create a lasting memory… Add value…


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Your memento. Thank you! @lucyblackwell | lucy.blackwell@futurelearn.com


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