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How experiences sell products @lucyblackwell | firstname.lastname@example.org
Don’t eat me yet!
Experiences make you feel alive.
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PART 1: FEELINGS By paying attention to the users emotional experience we can understand better the motivations driving users’ decisions.
You are more beautiful than you think http://realbeautysketches.dove.com/
PART 1: FEELINGS Experiences can change how people feel about themselves.
How does this make you feel?
Give me away!
Don’t eat me yet!
Do you love anyone enough to give them your last Rolo?
PART 2: SHARING Every experience can be seen as a conversation, an opportunity to connect.
“Strong social connections… are essential ingredients to psychological well-being. Experiences, much more than material possessions, tend to encourage these types of social connections.” FROM A STUDY CONDUCTED AT CORNELL UNIVERSITY TITLED ‘THE RELATIVE RELATIVITY OF MATERIAL AND EXPERIENTIAL PURCHASES.’
PART 2: SHARING Experiences encourage social activity, which people like to share with others, so users end up selling your product for you.
"Don't bother with the Kings and Queens of England. All of you should learn these dates instead."
“A satisfying experience, often becomes even more positive over time as it is embellished in memory.” FROM A STUDY CONDUCTED AT CORNELL UNIVERSITY TITLED ‘THE RELATIVE RELATIVITY OF MATERIAL AND EXPERIENTIAL PURCHASES.’
PART 3: MEMORIES Experiences get better with age, as the story is retold again and again.
PART 3: MEMORIES Surprises can make an experience very memorable.
Eat me*! Save the ﬂag! *This may contain sugar, dairy & nuts!
“Survey subjects rated life experiences as making them happier and as a better use of money than buying objects… But they actually spent their cash on material goods, whose value is more easily quantiﬁable.” FROM ‘THE HIDDEN COST OF VALUE-SEEKING: PEOPLE DO NOT ACCURATELY FORECAST THE ECONOMIC BENEFITS OF EXPERIENTIAL PURCHASES’
PART 4: VALUE Physical mementos can enrich an experience and make the product feel more valuable.
Veriﬁcation builds trust, and providing a more detailed transcript to show the quality of the work done, as well as the eﬀort put in adds value.
PART 4: VALUE Customised mementos will make an experience feel more unique and valuable to the user.
$14,916.00 Raised. 169 Songs written.
GREAT EXPERIENCES…. Make us feel alive… Are very share-able… Create a lasting memory… Add value…
Your memento. Thank you! @lucyblackwell | email@example.com