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Deception Clarity From to THOUGHTS ON DECEPTION IN WEB DESIGN Stephen Hay, dsgnday Amsterdam
“People tend to see what they expect to see.” –DARWIN ORTIZ
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People who stand to gain something from you have motive to deceive.
I ♥ Deception
Principles, Techniques, and Ethics of Stage Magic and Their Application to Human Interface Design Bruce “Tog” Tognazzini (1993)
“A trash can instead of a dialog requesting track and sector identiﬁcation for zero-overwrite is simulation.” –BRUCE “ TOG” TOGNAZZINI
Benevolent Deception in Human Computer Interaction Eytan Adar (University of Michigan), Desney S. Tan (Microsoft Research), Jaime Teevan (Microsoft Research), 2013
Deception can be found in UIs all around us.
Good vs Evil
“Bait & Switch” http://darkpatterns.org/at-twitch-tv-more-colors-means-give-us-money/
Why people use dark patterns
Rather than deceiving users, enable them to do what you’d like them to do.
Deceit is the low-hanging fruit of persuasion
“By focusing on simplicity of the target behavior, you increase Ability.” –BJ FOGG
A behavior model for persuasive design: behaviormodel.org Motivation Ability
“The audience must never be made to work.” –DARWIN ORTIZ
1. Use fewer props Add only the necessary to your UI
2. Use a memory hook Be consistent
3. Visually clarify the props Make it clear what everything does
“Don't stand in the elevator when sheets of paper are ﬂying around to the side of the elevator.”
4. Visually clarify the layout (That says it all)
5. Make the hidden visible If it needs to be there, put it there.
We make cars. SCROLL DOWN PAST THIS MODERN VARIATION OF A FLASH INTRO TO FIND SOME ACTUAL CONTENT.
6. Eliminate time lags Design for performance
7. Eliminate interruptions Avoid distractions from the task at hand
8. Procedural directness Design ﬂuid procedures
Delight vs Frustration :-) :-(
“…some deceptions are permissable, others are unforgivable. No one expects a poker player to tell the truth about the cards he holds. However, if you try to deceive by dealing from the bottom of the deck, you may got shot and will certainly be shunned.” –HENNING NELMS, MAGIC AND SHOWMANSHIP
Thank you! @stephenhay the-haystack.com responsivedesignworkﬂow.com