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DESIGN THINKING vs LEAN THINKING

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DESIGN THINKING vs LEAN THINKING


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DESIGN THINKING + SUPPORTIVE NETWORK


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a PAPER TOWEL on a STICK


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THE DESIGN THINKING METHOD (as practiced at IDEO and taught at Stanford’s d School)


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1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST FEEL WHAT THEY FEEL.


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"If I had asked people what they wanted, they would have said faster horses.” –probably Henry Ford


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1. EMPATHIZE COMMUNICATION: 07% Verbal 38% Tone of Voice 55% Body Language


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1. EMPATHIZE COMMUNICATION: 07% Verbal 38% Tone of Voice 55% Body Language


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1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST


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1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST


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1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST


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1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST


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1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST REPEAT


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OLD ECONOMY capability-driven, slow to market, manufacture products, production-focused


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OLD ECONOMY NEW ECONOMY capability-driven, slow to market, manufacture products, production-focused outsource production, fast to market, create brands, consumer-focused


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ORDERING SHOES without TRYING THEM ON?


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THE LEAN STARTUP (from “The Lean Startup” by Eric Ries)


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1. ENTREPRENEURS ARE EVERYWHERE A human institution designed to create new products and services under conditions of extreme uncertainty. —Eric Ries, The Lean Startup “STARTUP”


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2. ENTREPRENEURSHIP IS MANAGEMENT You’re driving a car, not launching a rocket ship.


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3. VALIDATED LEARNING Startups need to first LEARN HOW to build a sustainable business.


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4. BUILD, MEASURE, LEARN Like the Scientific Method for business creation.


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5. INNOVATION ACCOUNTING Learning is the goal.


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Innovation Focus on the “User” Prototype Cheaply Learn Quickly SIMILARITIES


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DESIGN THINKING LEAN THINKING Observe to discover unmet needs Intuitive GOAL: Solve a Problem USER: Humans Begin with the founder’s vision Analytical GOAL: Business Model USER: Customers DIFFERENCES


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DESIGN THINKING vs LEAN THINKING


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