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Uncomfortable UX: making life difficult and improving your product

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Uncomfortable UX: making life difficult and improving your product Chris Atherton Senior UX Consultant Equal Experts @finiteattention


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pain in the ass


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GOV.UK


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usability of online visa forms


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no plan survives contact with the enemy — Field Marshall Helmuth von Moltke the Elder


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no wireframe survives contact with the user


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my mission: ants in your pants


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I want you to get UNCOMFORTABLE


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out of your comfort zone


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strong urge to make things better


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uncomfortable is where progress happens


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1. uncomfortably fast research cycles


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test early, test often


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are you doing any usability testing with real people?


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are you testing in every development cycle?


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has the product you’re testing been released yet?


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test in every development cycle


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...learn in every development cycle


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test early, test often test lightweight


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we went to language schools


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we used gotomeeting


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I went to Starbucks


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2. uncomfortably unfinished product


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“it’s not ready to test yet”


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“what do we have that nobody’s seen?”


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consider ... how much authority you’re wearing


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... they might need permission to criticise


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we used flat mockups


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sometimes we used comic sans


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users don’t care if it’s not finished


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3. uncomfortable team involvement


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wireframing workshop


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“come with us and observe research”


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“come with us and take notes”


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“come with us and talk with our users”


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‘bring your own device’ day


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solutions sessions


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4. uncomfortable communication


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affinity sorts


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quick and dirty email summaries


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show video clips every cycle


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video clips should be EXCRUCIATING


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show, don’t tell


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inexpensive software


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clip libraries


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5. uncomfortable personal growth


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take risks


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learn new skills


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challenge the client


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can’t complain nobody understands UX


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can’t dismiss users


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can’t dismiss usability


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may become MOTIVATED


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may have to start LIKING PEOPLE


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your mission: ants in their pants


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Katy Arnold @katyarnie Simon Bostock @i4_1 Clare Wilcockson @clarewilcockson Andy Kemp @kyndainverse Ed Horsford @edwardhorsford Equal Experts GOV.UK team


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