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CHALLENGES OF USER RESEARCH

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CHALLENGES OF USER RESEARCH ROBSON SANTOS, D.Sc.


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Robson Santos Senior UX researcher Doctor in Arts and Design, PUC-Rio, Departamento de Artes e Design Master in Arts and Design, PUC-Rio, Departamento de Artes e Design Bachelor in Industrial and Graphic Design Esdi/Uerj Itau Unibanco | Nokia Institute of Technology | Credicard | Phillips | Google


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Listen to the users!


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http://www.dreamstime.com/royalty-free-stock-image-see-hear-speak-no-evil-businessman-image16464296


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Users don’t know what they want.


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http://wiki.videolan.org/images/Ipod.jpg


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http://corvopatins.blogspot.com.br/2010/10/campeonatos-e-amigos.html


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Designning for users


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Designing by users


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Who is the user?


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>buyer >consumer >manager >operator


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NEEDS and INTERESTS


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business


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people


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business people


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“If [an organization] able to better understand customers, it will best meet their needs. This is the most reliable source of long-term profitability and sustainable growth.”  Tim Brown


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experience relationship


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brand environments products usability


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brand environments products usability


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Usability >efectiveness >eficiency >satisfaction


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Usability It’s not about taking care on mistakes made by the users.


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Usability It’s about improving systems inteligence to match people’s needs.


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Challenge Understand business (business thinking).


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Challenge Know methods, techniques and procedures.


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Challenge Practice and show results.


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Challenge Match business interests to peoples needs.


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Challenge Turn research results into project recommendations.


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The challenge has started.


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http://www.inteligemcia.com.br/wp-content/uploads/2013/11/Nike-camisa-da-sele%C3%A7%C3%A3o-2014.jpg


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Wanna play?


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Thank you! interfaceando@gmail.com @interfaceando Lisboa, June 3rd, 2013


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