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UX

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EMOTIONAL UX DESIGN Insuk Ko UI & UX Designer


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It is for making your website work better Why? Emotional ux


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It also make a profound imprint on our long-term memory Why? Emotional ux


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“People will forget what you said, and what you did, but they will never forget the way you made them feel.” - Maya Angelou-


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What IS? Emotional ux Survival Fulfilled VS


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Pleasurable Maslow’s Hierarchy of Needs. What IS? Emotional ux Pleasurable Usable Reliable Functional Esteem Love & Belonging Safety Physiology Self actualization


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CASE STUDY / Emotional ux Terje Haakonsen Photojojo MailChimp


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EMOTION Implementing HOW TO / Emotional ux


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Nice small kindness HOW TO / Emotional ux


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Humor HOW TO / Emotional ux


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Humor HOW TO / Emotional ux


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HOW TO / Emotional ux Humor


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HOW TO / Emotional ux Humor


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HOW TO / Emotional ux Friendly


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HOW TO / Emotional ux Friendly


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HOW TO / Emotional ux Friendly


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HOW TO / Emotional ux Caring


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HOW TO / Emotional ux Caring


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HOW TO / Emotional ux Connected


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HOW TO / Emotional ux Connected


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HOW TO / Emotional ux Proper Img


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HOW TO / Emotional ux Proper Img


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HOW TO / Emotional ux Personality


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Personality Can website itself has a personality? * Branding / Emotional ux


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Brand Name Over View Brand Traits Personality Map Visual Lexicon Voice Copy Example Engagement Methods Brand Persona Branding / Emotional ux


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Exercise Branding / Emotional ux 01. Shall we build brand persona on True Coffee website? 02. Let’s make wireframe based on your Brand Persona


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Reference Branding / Emotional ux Caravan Seattle’s best coffee Kinfolk Ouur


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Design for human Emotional ux


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WHO You are Emotional ux Aware of


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