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project-based training for Lean Teams
Hi - I’m Amy Jo Kim, Social Game Designer & Co-founder of Shufflebrain Amy Jo Kim social game designer, Shufflebrain co-founder
shufflebrain.com smart games for a connected world
Eric Ries The Lean Startup we’ve learned what works... to increase your chances of success, minimize time through the Build-Measure-Learn cycle
...and what doesn’t Tweety Bird founder, PuddyTat Inc. I need slick, finished-looking screens to really test my product with customers
I’ve got a hot idea - what’s the most efficient, effective way to validate my assumptions? knowledge + tools + shortcuts + coaching = MVP Rocket Fuel
I tested my MVP with real customers - now I know what they want and need Our mission: help Lean Teams build a faster, smarter MVP
Clarify Survey Interview Design Build Test Iterate Validate MVP Design Sprints our secret sauce
1: Clarify your product strategy & key assumptions Unmet Needs Value Prop Unfair Advantage Early Customers Early Metrics Your Solution Key Assumptions
2: Survey customers to find enthusiastic early adopters I can supplement your dinner when I get home. 5-10 questions designed to test customer assumptions and Identify early adopters
3: Interview customers to identify needs & select Testers 3-5 open-ended questions designed to surface unmet needs and Identify early customers
Ability They “get it” without hand-holding Opportunity They use technology frequently during the day Feedback They’ll give you exhaustive, ongoing feedback Co-creation They’ll help you bring key social systems to life Evangelism They’ll spread the word when it’s time to scale Why focus on tech-savvy Early Adopters?
4: Design an engaging, evolving Product Narrative
5: Build an early prototype of your Core Loop 6
Core Loops building habits from the ground up
6: Test your prototype with early customers structured interviews designed to gather actionable feedback on your prototype & value prop
7: Iterate your design with customer insights Turn insights into Job Stories derived from Early Customers
There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker
document that translates research-driven customer insights into product strategy & design decisions What is a Product Brief?
MVP Design Hacks solves the Founder’s Dilemma My ability to project confidence & sell my vision is what gets my startup off the ground... ...but to build a smart MVP, I need to think like a scientist - not a salesperson
from hot idea to verified prototype in record time MVP Sprints + Templates & Resources + Online Coaching
Case Study: Toyco
EARLY CUSTOMERS UNMET NEED EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY METRICS KEY ASSUMPTIONS VALUE PROP People who already post messages and share pictures A digital community where members connect with each other and share their love of building toys Our knowledge and data about members’ habits and tastes lets us create unique personalized value Length of Rental Satisfaction Retention connect with other like-minded adults Want to increase time spent on toy rental website Members WANT to build connections with each other in a digital community. Toyco MVP Canvas: Pre-Testing
Discovery – first exposure Onboarding – learning the ropes Habit Building – AKA core loop Mastery - AKA Elder Game When I use Toyco’s service I want to find resources to feed my kids’ Lego habit so I can keep my kid happily occupied with a healthy habit When I first see Toyco’s video channel I want to quickly know what kind of videos are theret so I can let my kid roam free without worry When I visit Toyco’s video channel I want to show my kid new, relevant videos so I can know that my kid is happily entertained and won’t need my help When I submit a video to Toyco’s channel I want quick submission feedback so I can know if my video will show up Toyco Journey Narrative
EARLY CUSTOMERS UNMET NEED EARLY ADOPTERS KEY ASSUMPTIONS Toyco MVP Canvas: Post-Testing OUR SOLUTION UNFAIR ADVANTAGE EARLY METRICS KEY ASSUMPTIONS VALUE PROP People who already post messages and share pictures People who shoot & upload videos A digital community where members connect with each other and share their love of building toys A curated video collection - by kids, for kids - focused around creative uses of building toys. Final MVP = custom Youtube channel, seeded with a contest Our knowledge and data about members’ habits and tastes lets us create unique personalized value Length of Rental Satisfaction Retention connect with other like-minded adults short videos that teach new skills and stimulate kids’ creativity Want to increase time spent on toy rental website Kids have“habit” that parents want to feed with curated videos Members WANT to build connections with each other in a digital community. Members want wholesome video content that keeps their kid occupied. In particular, videos of new things to build with existing sets helps our business AND our members lives.
Ready for Rocket Fuel? Fall Session starts Oct 6 2014 Winter Session starts Feb 9 2015 http://mvpdesignhacks.com