User-centered UX: Bringing the User into the Design Process

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User-centered UX: Bringing the User into the Design Process #usercenteredUX | @saturdave PhillyCHI Leadnomics - Philadelphia October 9, 2014

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User Experience

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If users are not a part of your process, you’re not doing UX.

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Grammenos, Dimitris. “Stupidity, Ignorance, and Nonsense as Tools for Creative Thinking” in interactions, September-October 2014 (volume xxi.5): pp. 56—59.

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Einstellung Effect

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Expert Expert

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Listen. Watch. Think. Be curious. Involve users.

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So let’s talk research.

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Choose the Right Method Each has its strengths & weaknesses Qualitative for rich descriptive data Quantitative for numerical data They work best when combined ??

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Indirect User Research Content Inventory Customer Support Web Analytics Cognitive Walkthrough Competitor Review Heuristic Evaluation Contextual Observation

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Direct User Research Surveys Interviews Focus Groups / Panels Workshops Contextual Inquiry Shadowing Card Sorts Product Reaction Cards Diary Study Image Collaging Prototype Testing Usability Testing Eyetracking Co-design Sessions

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Research Continua In-person Lab Setting Small Sample Qualitative Remote Contextual Study Large Sample Quantitative

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A Very Good Place to Start Content Inventory Customer Support Web Analytics Competitor Review Surveys Interviews Contextual Inquiry Card Sorts

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Study Deliverables Consent Form Recruiting Screener Test Plan Test Guide / Script Testing Schedule Study Artifacts Study Checklist ??

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Consent Form Date & Location Reason for the Study Compensation Confidentiality Usage of Recordings

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Test Plan Goal Focus Areas Methodology Timeline Location Participants Findings & Recommendations

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Get the Right People Formalize the recruitment process Create a recruiting screener Consider recruitment methods carefully Start recruiting early ??

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Recruitment Methods Email Lists Customer Panels Market Research Firms Contextual Solicitation Online Intercept Craigslist Reddit Mechanical Turk

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Ask the Right Questions Focus on behavior, not opinion Use the user’s language Keep questions simple Don’t ask a question when you can observe ??

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Use What You Have Use deliverables you already produce Leverage existing proceses Enlist members of your team / the client Find & use current user connections ??

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Communicate Results Get stakeholders to attend sessions Share the user’s “pain” (videos & quotes) Socialize findings with design team Schedule your research activities ??

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There is no one right method.

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Small. Repeated. Frequent.

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The User-centered UX challenge

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1. Stop designing for a bit and watch your users

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2. Change one of your routine design practices

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3. Talk to someone in your shop you’ve never spoken to before

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4. Do a bit of indirect research and share the results

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5. Do a quick user test

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This ain’t science.

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It’s user-centered ??ser Experience.

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Thank You. This presentation can be found at slideshare.net/saturdave Dave Cooksey dave@saturdave.com