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User-centered UX: Bringing the User into the Design Process

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User-centered UX: Bringing the User into the Design Process #usercenteredUX | @saturdave PhillyCHI Leadnomics - Philadelphia October 9, 2014


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User Experience


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If users are not a part of your process, you’re not doing UX.


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Grammenos, Dimitris. “Stupidity, Ignorance, and Nonsense as Tools for Creative Thinking” in interactions, September-October 2014 (volume xxi.5): pp. 56—59.


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Einstellung Effect


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Expert Expert


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Listen. Watch. Think. Be curious. Involve users.


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So let’s talk research.


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Choose the Right Method Each has its strengths & weaknesses Qualitative for rich descriptive data Quantitative for numerical data They work best when combined ??


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Indirect User Research Content Inventory Customer Support Web Analytics Cognitive Walkthrough Competitor Review Heuristic Evaluation Contextual Observation


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Direct User Research Surveys Interviews Focus Groups / Panels Workshops Contextual Inquiry Shadowing Card Sorts Product Reaction Cards Diary Study Image Collaging Prototype Testing Usability Testing Eyetracking Co-design Sessions


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Research Continua In-person Lab Setting Small Sample Qualitative Remote Contextual Study Large Sample Quantitative


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A Very Good Place to Start Content Inventory Customer Support Web Analytics Competitor Review Surveys Interviews Contextual Inquiry Card Sorts


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Study Deliverables Consent Form Recruiting Screener Test Plan Test Guide / Script Testing Schedule Study Artifacts Study Checklist ??


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Consent Form Date & Location Reason for the Study Compensation Confidentiality Usage of Recordings


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Test Plan Goal Focus Areas Methodology Timeline Location Participants Findings & Recommendations


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Get the Right People Formalize the recruitment process Create a recruiting screener Consider recruitment methods carefully Start recruiting early ??


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Recruitment Methods Email Lists Customer Panels Market Research Firms Contextual Solicitation Online Intercept Craigslist Reddit Mechanical Turk


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Ask the Right Questions Focus on behavior, not opinion Use the user’s language Keep questions simple Don’t ask a question when you can observe ??


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Use What You Have Use deliverables you already produce Leverage existing proceses Enlist members of your team / the client Find & use current user connections ??


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Communicate Results Get stakeholders to attend sessions Share the user’s “pain” (videos & quotes) Socialize findings with design team Schedule your research activities ??


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There is no one right method.


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Small. Repeated. Frequent.


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The User-centered UX challenge


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1. Stop designing for a bit and watch your users


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2. Change one of your routine design practices


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3. Talk to someone in your shop you’ve never spoken to before


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4. Do a bit of indirect research and share the results


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5. Do a quick user test


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This ain’t science.


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It’s user-centered ??ser Experience.


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Thank You. This presentation can be found at slideshare.net/saturdave Dave Cooksey dave@saturdave.com


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