UX for Non-Designers

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Bus40 UX for Non-Designers

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Christina Wodtke @cwodtke | linkedin.com/in/christinawodtke | cwodtke.com

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Don Norman "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

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I love amazon. It is a clear yet rich shopping experience. It gives me what I need to make a decision. But it’s more than a website…

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Amazon understands me. It shows me things I didn’t even realize were available that I love. Lynda Carter FTW!

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Let’s be honest: it’s all about the smiling boxes. And who doesn’t like to come home to smiling boxes?

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Are you stuck? A human is waiting to unstick you!

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Don Norman The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.

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Amazon understands I always run out of razors! Amazon understands I have no clue how often to buy them!

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Don Norman Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.

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The doodle not only has no utility on google, it breaks the rule of branding: never touch the mark! Let it warms and makes human the search giant. That matters.

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You can argue that Amazon should kill joke reviews, because they mess up the algorithms. But they also warm up what could be a cold space.

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Don Norman In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

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What is user experience? The mini cooper convertible has my favorite car experience. The way it handles, accelerates as well as the beautiful interior, the innovative half-open position of the roof!.

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But the experience doesn’t stop at the car. There are stickers, swag, driving adventures, dedicated AAA support for the life of the car and music services! What does it mean to enjoy driving a car, they asked… then answered.

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18 HEADER What is Good? What is it? Why do you love it? What’s your favorite part? EXERCISE

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19 HEADER What is Bad? What is it? Why do you hate it? What’s the worst part? EXERCISE

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20 HEADER Make it Be Good. Teams, 20 minutes, sketch answers EXERCISE

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Universal Principles Affordances Feedback Standards Poka-yoke Direct Manipulation

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DIRECT MANIPULATION It is easier and more pleasant to have a 1:1 relationship with the thing manipulate and the manipulator – this is why toddlers can use ipads.

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Affordances Things that look pushable, get pushed. Things that look pullable, get pulled.

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Affordances The Ipad keyboard is harder to use than a regular one because there are no physical affordances and we don’t’ type looking usually. Flat design is often disliked because it’s hard to know what is pushable.

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Feedback On twitter, when you post you get feedback so you know your tweet went out.

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Feedback On Facebook, they show the link preview as soon as you add it, so you know all is working (and can preview)

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Feedback Your new status is always posted on top, to let you know it was successfully posted (even if a new status came in a second after, and is thus newer)

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Inline feedback vs validation: Luke Wrobowski http://alistapart.com/article/inline-validation-in-web-forms Traditional Inline

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Feedback Matters Inline feedback gave: a 22% increase in success rates, a 22% decrease in errors made, a 31% increase in satisfaction rating, a 42% decrease in completion times, and a 47% decrease in the number of eye fixations. “You’d rather know about your mistakes as you go along.” “It’s much better than getting all the way down and hitting ‘submit,’ only to find out that it doesn’t like your username. It’s much better when it tells you as you go along.” Inline Validation in Web Forms by LUKE WROBLEWSKI September 01, 2009

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The Poka-Yoke Principle  Poka-Yoke roughly translates in English to mistake proofing: avoiding (yokeru) inadvertent errors (poka). Designers use Poka-Yoke when they put constraints on products to prevent errors, forcing users to adjust their behavior and correctly execute an operation.

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Errors Prevent Allow fixes COMPASSION Avoid learned Dismissal

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"Obey standards unless there is a truly superior alternative" - Alan Cooper Standards

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Law of the Conservation of Complexity states that some complexity is inherent in every process. There is a point beyond which you can’t simplify the process any further; you can only move the inherent complexity from one place to another. Larry Tessler

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The Magical Number Seven +\- 1 Is a myth

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Contextual Principles What you know about the context/users/activity. E.g. Recipes must be scannable User should know where they are in a recipe Recipes allow users to find ingredients for shopping and mise en place by listing them apart from instructions You make them up

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Tivo Tennants It’s entertainment, stupid. It’s TV, stupid. It’s video, dammit. Everything is smooth and gentle. No modality or deep hierarchy. Respect the viewer’s privacy. It’s a robust appliance, like a TV.

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jesse james garrett User Experience Design: the design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal -Jsse James Garrett

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38 jesse james garrett -Jesse James Garrett

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User experience is big Too big?

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40 dan saffer

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User Experience Design is big. You will suck if you try to do it all. That is AWESOME Not trying=failing Find your love. Follow it. 43

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