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Kristi McKinney Clockwork Active Media

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Kristi McKinney Clockwork Active Media IT’S TOO FANCY! Back to Basics User Experience MinneWebCon | April 14th 2014


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THE SCENARIO


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FEATURE EXPLOSION “I saw this [insert feature] on [insert website] and I think we should use it on our site for [insert problem].”


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WE GET IDEAS FROM OTHERS When approaching web/product changes, we get cues from implementations on other sites and applications.


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HOW DO WE TALK ABOUT THIS? Use well-documented UX paradigms to find solutions best solve the problem and align with the strategy.


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CONSIDER THE OVERALL STRATEGY Objectives – Big Organizational Goal Goals – Specific Measures Strategy – Organizational and Digital


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CONSIDER PROJECT KNOWLEDGE Define the problem & its effects Define the technological boundaries Define the budget limitations Understand the data


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WHICH PARADIGMS? GOOD QUESTION! There is no definitive list of UX Paradigms.


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APPLYING PARADIGMS EXAMPLES


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CNN: Busy News


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CNN Business News Useful Paradigms The Law of Simplicity Is there enough information for users to complete their task? Users > Problem Are personal biases influencing user decisions?


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Mayo Clinic: Sneaky Rotator


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Mayo Clinic: Sneaky Rotator Useful Paradigms The Law of Experience Are we reinventing a common process? Clarity Above All Is everything clear and understandable?


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Mayo Clinic: Sneaky Rotator Useful Paradigms Fitts’ Law Can users quickly reach intended actions? Learnability vs. Usability Is the product single-use or repetitive?


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Slate, Gawker Media & Time: Mobile for Desktop


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Slate: Mobile for Desktop Useful Paradigms Expose and Challenge Assumptions Have we questioned everything? Pay Attention to Patterns Does the interface follow a pattern? Invest in the Future What are the future needs of users?


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Gawker Media Group: Mobile for Desktop


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Gawker Media Group: Mobile for Desktop Useful Paradigms Words Aren’t the Enemy Does iconography translate across languages and experiences? Match the Tool to the Problem Is the tool similar in scope to the original issue?


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Time Magazine: Mobile for Desktop


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Time Magazine: Mobile for Desktop Useful Paradigms The Data Doesn’t Lie (usually) What does the data say about the problem? Hiding Complexity Increases It Can users clearly find what they need?


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Anthropologie: Changing Galleries


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Anthropologie: Changing Galleries Useful Paradigms Consistency Are things grouped and behaving consistently? Always Allow Undo Can users easily correct their mistakes?


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Details Always Matter Is there an over-reliance on design to communicate details? Users Don’t Know What They Want Are you talking to your users? Anthropologie Useful Paradigms


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IN REVIEW


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FOCUS ON USERS “I saw this [insert feature] on [insert website] and I think we should use it on our site for [insert problem].”


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RECIPE FOR SUCCESSFUL SOLUTIONS


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STRATEGY & PROJECT KNOWLEDGE Strategy focuses the discussion on the big picture Core Project Knowledge focuses the discussion on the current project with its guard rails


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UX PARADIGMS – HELPFUL QUESTIONS Is there enough information for users to complete their task? Are personal biases influencing user decisions? Are we reinventing a common process? Is everything clear and understandable?


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UX PARADIGMS – HELPFUL QUESTIONS Can users act quickly? Is the product single-use or repetitive? Have we questioned everything? Does the interface follow a pattern? What are the future needs of users?


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UX PARADIGMS – HELPFUL QUESTIONS Are things grouped consistently? Can users easily correct mistakes? Are details communicated effectively? Are you talking to your users?


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UX PARADIGMS – HELPFUL QUESTIONS Does the iconography translate? Is the scope of the problem and solution the same? What does the data say? Can users clearly find what they need?


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WELL-REASONED DECISION “That [insert feature] on [insert website] will work great for us because we can solve [problem] which will help us [strategy]. We know that users [paradigm] so it should work well.”


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RESOURCES The Hipper Element - http://thehipperelement.com/ UX Greatness – http://commadot.com/ux-greatness-part-1-of-3/ 52 Weeks of UX – http://52weeksofux.com/ Don’t Make Me Think – Steve Krug UX Myths - http://uxmyths.com/ UI Patterns - http://ui-patterns.com/ UX Apprentice - http://www.uxapprentice.com/ UX Axioms - http://www.uxaxioms.com/ Principles of Interaction Design - http://asktog.com/atc/principles-of-interaction-design/ Communicating Design – Dan M. Brown Undercover User Experience Design – Cennydd Bowles & James Box Smashing Magazine – uxdesign.smashingmagazine.com/


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Thank You. Follow me @kitalooclef MinneWebCon | April 14th 2014


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