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Iterative Design 101 Penn State Web Conference - 2014 Development

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@shelleykeith Director of Digital Communications University of Mary Washington 10 years .edu Small biz ecommerce Project management Strategery Process and purpose Me <> designer

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HiPPO: a definition Highest Paid Person’s Opinion

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Low Hanging Fruit Fitness for use navigation content relevant imagery 10-second test Search engine friendly Anecdotal feedback, user tests, analytics F-pattern

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F-Pattern Test

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Let’s talk iteration

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Undergraduate Admissions

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Admissions Landing Page – 1st iteration

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Iterative Design – 2nd iteration

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Iterative Design – iteration 3

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Iterative Design - Now we're getting somewhere

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Another Iteration.

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“You can’t predict what the final result is going to be. You can only make small course corrections. The “final” thing is the result of the process.” – Lori Packer (@loripa)

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Always Be Iterating

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Helpful Links. LOLZ.

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“Helpful” Links. Realz.

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Actually helpful.

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My Thought Process… The web is your largest, most utilized and most versatile communications tool. Use the resources you have to gain maximum value. Blogs, social media, student generated content, campus event coverage, traditional media coverage, etc. Content, content, content.

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Working with HiPPOs. Focus on measurable goals. Define success. Evaluate constantly. Use your data. Promote your wins. Build capital. Be the expert.

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