'

Designing for Change

Понравилась презентация – покажи это...





Слайд 0

Designing for Change


Слайд 1

I’ve introduced a lot of change Adopt new events app Change search behavior Keep photos online Leave Facebook to play games Redesign profiles


Слайд 2

Change When is it awesome? When does it suck?


Слайд 3

Agenda 9:00 Welcome, intro to day and project 9:15 Hell & Heaven Exercise 9:45 Lecture: Why we hate change 10:00 Empathy map of customers 10:20 Elevator pitch exercise 10:30 break 11:00 Lecture: planning for change 11:15 Design exercise 11:145 Present 12:15 Q&A


Слайд 4

Tripit Imaginary project Goal: 1. increase engagement, measured in DAU 2. increase revenue Plan: Add hotel booking from inside app, via Booking.com integration Project pressures: BD closed deal with Lonely Planet, wants to integrate “tips” Head of Design wants to do a “refresh” of the look


Слайд 5

Redesign these two pages


Слайд 6

Hell and Heaven 3 min silent listing of what you hate about travel 3 min silent listing of what you love about travel 15 min affinity map


Слайд 7

Why we hate change And why we love it


Слайд 8

Loss Aversion “If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door.” Ralph Waldo Emerson was mistaken


Слайд 9


Слайд 10

Evaluate perceived value Evaluate relative to what they know


Слайд 11

The IKEA Effect


Слайд 12

Loss of Control


Слайд 13

http://interaction14.ixda.org/program/saturday/401-the-shock-of-the-new


Слайд 14

Mine yours When does a website stop being perceived as belonging solely to the company?


Слайд 15

Muscle memory & Cognitive load


Слайд 16

From Serious Pony’s Blog “Your App Makes Me Fat” http://seriouspony.com/blog/2013/7/24/your-app-makes-me-fat


Слайд 17

From Serious Pony’s Blog “Your App Makes Me Fat” http://seriouspony.com/blog/2013/7/24/your-app-makes-me-fat


Слайд 18


Слайд 19


Слайд 20


Слайд 21

Question: should you even make a change?


Слайд 22

Empathy map 20 minutes


Слайд 23

Elevator pitch 10 Minutes For (target customer) who has (customer need), (product name) is a (market category) that (one key benefit). Unlike (competition), the product (unique differentiator).


Слайд 24

Break Resume at 11


Слайд 25

Planning for change


Слайд 26

Head heart Hands ABC; Affective, behavioral, cognitive


Слайд 27

Head: Direct the rider Bright Spots Script the moves Point to the destination


Слайд 28

Point to the destination An intellectual argument


Слайд 29

Follow the bright spots Earlyvangelists


Слайд 30


Слайд 31

Script the key moves Plan to teach


Слайд 32

New! Easier to scan through your tweets! Looking for replies? Here they are. First I thought twitter was broken… where was my reply? Would have it killed them to tell me they rearranged everything?


Слайд 33


Слайд 34


Слайд 35


Слайд 36


Слайд 37

TIP: Just in time information beats any boring tutorial!


Слайд 38

In this clip from Indie Game: The Movie (http://www.indiegamethemovie.com/), Edmund McMillen, co-designer of Super Meat Boy, explains some key principles of game design.


Слайд 39

In this clip from Indie Game: The Movie (http://www.indiegamethemovie.com/), Edmund McMillen, co-designer of Super Meat Boy, explains some key principles of game design.


Слайд 40

To play Dance Central, you have to learn the moves


Слайд 41

They make the learning into a game too– if you can decode the picture, you can get a diamond and skip the practice


Слайд 42

Heart: Find the Feeling Motivate The Elephant Shrink the Change Growth Mindset


Слайд 43

Motivate Emotional Appeal


Слайд 44


Слайд 45

Growth Mindset


Слайд 46


Слайд 47

Shrink the change


Слайд 48

Hands: Shape the Path Build on old habits Tweak the Environment Rally the herd


Слайд 49

Build on old habits


Слайд 50

Tweak the Environment


Слайд 51


Слайд 52

Rally The Herd


Слайд 53


Слайд 54

Studio 3 on planning team, 3 on screens team Deliverables: 4 slides Time: 30 minutes Pitch Empathy map Plan for rollout (what you are doing, and when, & how) Key Screens


Слайд 55

Present


Слайд 56

Q&A Turn and face the strange


×

HTML:





Ссылка: