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Designing with experience profiles phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud SEATTLE INFORMATION ARCHITECTURE & USER EXPERIENCE MEETUP


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I felt _____.


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Experience was first Technology ? Experience


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Experience was first interface ? Experience


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clear fun engaging usable delightful useful intuitive fast powerful fluid familiar full-featured pleasing beautiful compelling award-winning lightweight


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What We Think Of


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What Real People Feel


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Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity. John Dewey


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Exercise 2 Scenarios: 1- Finding parking in Capitol Hill & Fremont 2 - Vacation planning Inquiry: What are the events and components? What happens during? Write down the verbs, nouns, adjectives that tell the stories, situations and tasks, the ups & downs.


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Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis


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qualia


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Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis


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Experience was first Interface properties ? Experience qualities


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qualia


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Features Attributes Know Specs Sense Feel PROPERTIES QUALIA


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luck newness skill confidence distraction uncertainty insecurity interference mood environment inability ignorance motivation misunderstanding time apathy previous experience engagement distaste clarity of choice priority / urgency Qualia!


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clear fun engaging clean delightful easy intuitive fast powerful fluid familiar full-featured pleasing beautiful compelling award-winning lightweight


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clear not able relaxed rushed irritated able interested apathetic powerful good negative frustrated pleased delighted empowered uncooperative confused


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Exercise 3a Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Inquiry: What do you experience? What happens inside you? Use feeling words, attitudes, thoughts that describe what you go through Write down the words and phrases in a column.


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Exercise 3b Now write their opposites in a parallel column. These are the probable Qualia for these experiences.


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randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concern apathy difficult environment understanding negative experience engagement detachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconscious thoughtful/purposeful Experience Profile Assessment


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randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concern apathy difficult environment understanding negative experience engagement detachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconscious thoughtful/purposeful


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randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concern apathy difficult environment unclear understanding negative experience engagement detachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconscious thoughtful/purposeful


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randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concern apathy difficult environment negative experience engagement detachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconscious thoughtful/purposeful unclear understanding


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Exercise 4a Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Draw Experience Profile continuums. Put negative Qualia words and phrases in the left column and positive Qualia in the right. Limit to 10 – 12 pairs.


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Exercise 4b Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Assess current experience and plot. Using a different color, assess desired experience and plot.


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randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concern apathy difficult environment negative experience engagement detachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconscious thoughtful/purposeful unclear understanding


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Discovering Qualia Find out what’s really going on and also what’s really wanted and hoped for Use for making design decisions Use to measure progress and success Get at the heart of what really matters Experience


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randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concern apathy difficult environment negative experience engagement detachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconscious thoughtful/purposeful unclear understanding


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Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz


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Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz


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Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz


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randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concern apathy difficult environment understanding negative experience engagement detachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconscious thoughtful/purposeful Experience Profile Assessment


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Better Experiences through: Understanding and focusing on Qualia, the actual qualities of personal experience Discovering and identifying Qualia in context Assessing Qualia before, during, and after experiences


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THANK YOU!! AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&T AND IXDA SEATTLE! phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud


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Resources http://webcache.googleusercontent.com/search?q=cache:http://humanfactors.arc.nasa.gov/groups/TLX/downloads/NASA-TLXChapter.pdf http://en.wikipedia.org/wiki/Qualia http://en.wikipedia.org/wiki/Phenomenology_(psychology) http://www.uxbooth.com/articles/intention-vs-interpretation-what-matters/ http://surroundingsignifiers.com/blog/?tag=contextual%20design Audio illusion: https://soundcloud.com/whyy-the-pulse/an-audio-illusion If you want to go even deeper, get in touch!


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Credits and Thanks Andrew Hinton, Thomas Wendt, Paul Dourish, and Dan Klyn for providing inspiration unawares through their own research and sharing. Jason Alderman and The Microsoft Ads UX Team for critique. Elements of User Experience Diagram – Jesse James Garrett Mobile Context diagram - Nadav Savio | Giant Ant Design | www.giantant.com Images from flickr – quinn-anya, Digital Sextant, Philip Clifford, onefish2, mkosut, simonsees, Elvert Barnes, zoetnet, vauvau, avixyz, jarrod lombardo, Chirantan Patnaik, jodyodea, silas216, moriza, Ayanami No03, the apostrophe, Wesley Fryer, Urban Hippie Love, retrocactus, Andrea in Amsterdam, N A I T, IntelFreePress, doublelibra, Joe Parks, thinboyfatter, Marc Wathieu, Kelly Fadem, LeafLanguage, ankakay, Per Olof Forsberg, kurichan, qthrul, D.Clow, Stephen Cummings, plakboek, GhirsGoldNY, One Laptop Per Child


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